Add features to any (third-party) application using interaction middleware

In our two minute mini-masterclasses, you will discover how you can revolutionize your business and your digital customer interactions. Learn from our experiences as we keep growing to become the leader in co-browsing and interaction middleware technology.

In this It Takes Two episode, Maxim Tsoy, our Head of R&D explains how you can add new features to any existing application. That being your own, or a third party's.

If you're not the developer of the application, this can be tricky. One way to do it would be to build a browser extension, but this comes with technical limitations. Maxim advises to virtualize the application, creating a middleware layer around it, and changing its behaviour in any way you want; without having to make any changes to the source code, or installing anything on the client's side.

Surfly's middleware approach provides unlimited potential to transform good web applications into great ones.

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Time stamps:

0:19 How do you add a new feature to an existing application?
1:33 What are the benefits of an interaction middleware approach?
2:11 Two Takeaways

[jipdigao]

Very insightful! Really enjoy this notion of co-browsing!