New Challenges for Digital Agencies | Heather Physioc (VML) & Kevin Gibbons (Re:signal)

AI is transforming how agencies operate - but what does that mean for SEO professionals?

In this episode of The Search Session, host Gianluca Fiorelli is joined by Heather Physioc (Chief Discoverability Officer, VML) and Kevin Gibbons (Founder, Re:signal) to break it all down.

This is the 4th episode of: • The Search Session - Podcast

Here's what you'll learn in this episode:

00:24 Meet Our Guests: Heather Physioc & Kevin Gibbons
02:20 AI - Challenge or Opportunity for Agencies?
13:54 How Clients are Reacting to AI in Search
27:00 How Agencies Are Adapting to AI Without Losing Their Edge
31:42 AI vs. Human Creativity: Finding the Right Balance
36:00 The Future of Search: Personalization, Branding, and the Next Big Shift
41:28 COVID’s Impact on Digital Agencies
49:44 Retaining Excellence in Agencies
56:14 The Proust Questionnaire

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Where to find Heather Physioc

Where to find Kevin Gibbons

Where to find Gianluca Fiorelli
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