EEVblog #719 - Sony Low Noise Audiophile SDXC Memory Card

Sony's have released a new Audiophile / Audiophool "Low Noise" SDXC memory card. It's only 5 times the price of a regular card!
The SR-64HXA will really make your music sound superlative!
And even better again on Sony's new $1100 ZX2 Audiophile grade Walkman!

How It Works:

Gold plated audiophoolery?, or true innovation? You probably know Dave's answer...

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[Thesignalpath]

Thanks Dave. I can't think of a better way to start this video than they way you did. It really demonstrates that this action from Sony's marketing team does not just insult the consumer, but also insults a history of great innovation from Sony. Sony, you stand on the shoulders of giants, and you chose to crap on them.

[AppliedScience]

Ha!  Sony deserves everything that you said.  How far they have fallen!

[voltvids]

Audiophools is right. I know a few of them myself. One guy paid 1, 000 for a 1 meter HDMI cable that I broke when I was working at his house. I offered him a 5.00 replacement one and he just about had a stroke he was so upset. Was seeing artifacts on his TV that for the life of me I couldn't see at all, and I have perfect vision. Naturally he also had the #2 guage speaker wires, all laid out across his floor with stand offs, holding it 4" off the floor and keeping the conductors exactly 3" separated from each other, to take the audio from his 10 watt mono block tube amps to some ugly horn speakers that probably cost more than his house. Roof is covered in tarps, and he is driving a 40 year old car that has rust holes as big as baseballs, but inside there was an easy 200, 000 in hifi and video gear. Audiophools and vidiots one in the same.

[jacobh]

Bear in mind that Sony helped develop the original CD standard, which was based off of years of scientific research determining that 16 bit 44.1 kHz audio can sufficiently achieve the full potential of human hearing. They are currently directly contradicting that research and I'm pretty sure human hearing hasn't evolved in the last few decades. Besides 24 bit 192 kHz audio being completely unnecessary, people think that Sony has figured out how to produce purer ones and zeroes!

[bigclivedotcom]

Oh deary me!  That shows the direction Sony are going.  But can you blame them for jumping on the gullibility bandwagon?

[sergioorjuela]

Haha Dave gets so pissed off he throws the marker at himself! 5:03

[adood]

"Mercury encapsulated symetrical parallel stacked noise averaging unobtanium doped die"

"Solid iridium bond wires hand bonded by nude virgins"

"1000hr burn-in with rick astley's 'never gonna give you up' or optional mc hammer 'u can't touch this' "

Welp, aussie humour never fails to deliver!

I'll have all of that to go, thank you.

[Razor]

How much better will my audio get if I load the audio files from the low noise SDXC card, into my NAS, then stream the music from the NAS, to my PC using the $10, 000 ethernet cables, then play it over the DAC in a USB amp which is connected to the PC using the $6000 audiophile grade USB cables?

[ScottHenion]

That card is for your Walkman powered by your free energy generator while walking down your local solar sidewalk ;)

[lmiddleman]

You're right about this Dave, but Sony jumped the shark long ago with proprietary formats, buying music and film divisions and handing them over to total assholes who go around putting malware on CDs, paying bribes for airtime, and suing their customers.  And many are pissed at the neutering the PS3's "alternate OS support" with a mandatory firmware update.

[FranLab]

AOL!  Oh, I mean - LOL!   Classic Dave - I am sure that the virgin iridium hand bonded dies make those odd harmonic transients more reflective in the brain pan.  And more mercury always means more better.   Cheers!

[markusfuller]

when used with beats headphones and monster cables this is going to sound better than listening to the band playing live. LOL

[Patchuchan]

It's digital storage you either get your original file back that can be played or it's corrupted and unplayable.
In theory you could dump an MP3 onto a couple of floppies or even several cases of punched cards and it would not degrade so long as the media can be read.
Now what a higher quality card could do is handle more rewrites or be less likely to become corrupted etc.

[pacman]

it's like that $10K Ethernet cable I was reading about a couple weeks ago.

[petti]

It's a relief to hear a voice of reason every once in a while :)

[-Graham]

It would be interesting to see (now a year later) how the sales figures for the "Audiofool" card have gone.

[CraigTube]

I remember being told that gold CDs were supposed to sound better than silver ones. I knew right then and there that is was bullshit. It's 1's and 0's folks. You can't make a better 1 or a better 0. Oh, and monster cables.. What a joke. Audiofools, great term!

[AsbjornGrandt]

People. READ that whiteboard. It is taking an epic piss on "sales talk" :D

And yes, Sony jumped the shark on this one.

[Forssa]

Will it make my mp3 player run Crysis?

[geonerd]

My morning so far:

Wake from Hibernation Mode.
Turn on computer.
See new EEVBlog
"Ah, good."
Read full title.
Short pause to recall WTH Sony's 'Audiophile' card is about.  (I read about it a few days ago)
Sluggish neurons connect.... 
"OH!"  "This is going to be brutal!"
Big smile!
Big sip of coffee.
Ah!  Life just doesn't get any better.  :D

THANKS, DAVE!!