The Scaling Method I Wish I Knew Sooner (Meta Ads Tutorial)

In this video, I'll share with you how to scale your Facebook ads without losing money. I'll explain the different bid strategies you should use and what to expect when using them:

- Highest volume
- Cost per result goal
- Bid cap

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I hope this video was helpful. I would highly appreciate a thumbs up 👍 and if you want to see more videos of me, subscribe to the channel!

Have a wonderful and productive day ahead! 😊

[AnimalCareTrust]

This was incredibly useful and packed with tips I’ve never seen anyone else talk about. Thank you!

[DesFlowery]

Thanks for your video. It really helps me a lot. I had a profitable ad set when the budget was $20 - $80 for some days, and then Meta asked me to increase the budget to get better results. I increased it from $80 to $150, then CPM tripled, and CPC doubled, yielding the same conversion. Then, I started to lose $$ every day. Highest volume really kills me.

[KhaledHalabi-tlcr]

Man i swear its so unfair that you only have 1k subs, you deserve at least 100k. keep it up👊👍

[Naseefrahim]

VERY GOOD INFORMATIVE VIDEO ON SCALING. THANK YOU

[thestudentcarduk]

Love this video man. Super informative. I'm just wondering, why did you not turn on Advantage campaign budget? Is there a reason that it's better to set budgets on the ad set level for this? And do you have any thoughts on this method when using DCTs as well?

[elsa]

Great video! One question I would like to ask: I set same a cost purchase goal for different campaigns, but why some get more exposure and click, but some are not?

[muhammadawaissarwar]

Knowledge bomb! I was wondering what is your creative testing strategy? Do you have a video on this topic?

[Iamsugarbrown]

I did a bid cap and it was spending money past my budget and didn’t get purchases… why

[hans__landa]

I have exactly this problem! Profitable with 30 - 50 € a day, but as soon as I increase further, sometimes no conversions at all. So therefore, thank you so much for this suggestion. Also it makes total sense to me now to use the cost per acquisition goal only later on and not from the beginning.

One question though: Not all my conversions are tracked. Therefore, the CPA in my ad manager is a lot higher than the actual. Should I factor this in when I make the setting?

Have a great week!

[anad]

What a great video, thank you so much! Would this work for local lead-gen too? And would it only work for clients that have high daily budgets? I have a client who needs lead-gen but his local business but can only start with USD 10 a day at the moment! Do you have any advice? Id appreciate it so much! =)

[anad]

Hi Ole! Thanks so much, so our Daily Budget does not have to be the same amount as the Cost per Result goal? So for example can we set a Daily budget to $10 - but have our goal at $20, is that an okay place to start?

[Elliottkraa]

Great video. Question - Typically when you aren't using the cost per conversion goal, you start with a low daily budget and scale it over time to try and maintain the best possible conversion rate. With this tactic, would you start with your maximum daily budget, or is it still advisable to start with a small daily budget that delivers the best conversion rate, and then increase daily budget over time?

[kaykuilboer]

what is your thought on overbidding costcaps to get the best bid in the auction and how and how hard to scale it?

For example i want a cost per result of €20 but put it on €60 to win the auction and have a ROAS of 4 and cost per result of €15.

But how hard could i scale this?

[mncymnck]

My friend, I have a question that confuses me. When I test a product and find that it is good, but when I wait for the stock to arrive, I stop the campaign, and when it arrives, I restart the campaign, but it does not work well, and I leave it after the learning stage. I also tried lowering the value to $1 until the inventory comes in and I raise the budget, but the same thing does not work well. What is the solution?

[malikraouf]

why still i cant have access of your calculator?