Get the #FACTS on the difference between Dulux Trade and retail paint

Customers might ask you what’s the difference between trade and retail paint and why it’s worth the investment.
All Dulux our trade paints are fundamentally superior than our retail paints and that’s a #FACT.
Tony Pearson-Young from Dulux Academy talks to AkzoNobel R&D expert Jess Fisher to discuss the science behind why our trade paints out perform retail ones and why trade paint applied by a professional will always give the best result.

[lastlight]

Is this your response to skill builder showing you up with there you tube films ?

[corvair]

Sorry Dulux but you have missed the point by a country mile. we're not interested in your science and phd's all we want is a paint that goes on walls at a reasonable price. Your price point does not do this. I get Johnstones. Great paint for half the price.

[Aaron-glcm]

Hmmm this is a coincidence, Skill Builder questions the difference in trade Vs retail as the price difference is astronomical.... Now dulux realeases this video . I think skill builder has shown them up a little.

[TranceMusicEventsUK]

anyone commenting on this and skill builder. The MD of DULEX said that they would start educating the public on the difference. So of course yes this is a response. If you watch the full skillbuilder video they specifically say this is what theyre going to do and apologise for the difference not being black and white

[llllMikellll]

All this video shows is that we are all being ripped off unless we buy your trade paint

[SuperWayneyb]

This makes acorn antiques look like an Oscar winner, 😂

[BrainFizz]

Fair play to Dulux for putting this out - whether as a direct response to SB or not.
It’s a double edge sword, use your own people who are skilled in chemistry or painting and uncomfortable in front of a camera (I know better than many commenters the felling of being in front of a camera for the first time), or use third party actors
For the video and get stuck for scripting.
I’m not a painter, and I’ve used many brands of paints.
To me it’s a a simple using a product or service that your both happy with and happy to pay for.
I had to do 5 coats of delicious gloss retail at home several years ago, and now only use 5 separate visits to job is soon more expensive than the cost of a trace paint.
.

[MrSmid]

Cleaners love scrubbing walls. They’ll spray all sorts on marks. You’ll never beat cleaners in the workplace, even Diamond Eggshell won’t beat Betty with a scrubber.

[EJL]

This is so awkward to watch, they’ve had the monopoly of the paint industry or ages and now been caught with their pants down by Skill Builder.... Johnston’s is way better!!!

[leerolfe]

You guys have been publicly rumbled and this video is evidence. Yes you make good paint but through your "centers" you've been having us over for years!

[dampwally]

I had to sit throuhg 12 minutes before we got to the chcolate and that bloody stupid greeting card tune drove me nuts. Nuts, chcocolate ahh yes

[commandoazbo]

Dulex trade paint is expensive £60 a tub for 10 litres. I bought Leyland trade pain for £20. It is 10 litres it is just has good.

[brianbrora]

I know several trade decorators who use the trade version, but buy it from anywhere except Dulux Trade Centers, becausr it's too expensive there.

[CarlosFandandgo]

As a confident DIYer, all I take from this is that Dulux make good quality paints for decorators so they can add a markup and charge even more, but the paint made for DIY users is cheap garbage??? Better stick with Leyland.

[eddieconnorton]

I always buy Easycare paint but this week Dulux Trade was on offer near me. WTF .... It's absolutely brilliant and covers so well no matter how strong the colour on the wall . Why sell all the other paints from stuff that's like water through to the Easycare range ? Why not get rid of all the rubbish and with the money you save on tooling storage, research etc. you could pass the savings to your trade paint, and then everyone could use a product that is actually fan-bloody-tastic. It seems to me that the DIY people among us are being turned over with inferior products which we buy in the belief that we are getting the best we can afford. Well people, take my word for it, SAVE and buy the Trade paint ..

[atp]

I think this discussion started because the price of Trade paint in the Dulux decorators centres was considerably higher than the same Trade paint in B&Q. I think most people agree the Trade version is a better paint but the decorator centres are more expensive than the DIY sheds. Why?

[Sorcli]

Strange video to watch as you are actually saying that if you don't buy the Trade you will have to do at least another coat to cover what's underneath. NOBODY wants to keep having to apply coats of paint wether they are a DIY painter or professional. Unfortunately I have just purchased a 10L can of your white wall and ceiling paint and have been very disappointed with it as I am having to do 3 coats to cover a cream paint that is already on the wall.

[markramos]

I beg you all to go the Albany route as it’s great coverage and is affordable for the end user...
Dulux is (disgustingly) overpriced.
The other company’s have all caught up now and Dulux or should we say, the globally greedy Akzonobel, should be forced to slash prices!!!

You are no longer No1
I’m trade and pay nearly £50 for 5 litres of paint and that’s with my discount!!!

[quokkapirquish]

“The decorator can tailor the paint”
Hilarious, sounds like a politician’s answer.
The fact is the trade paint is over £100 and the normal one is £35.
Dulux entirely ripping off the tradesman.

[hardave]

She can hold any degree under the sun from any university, however, Skillbuilder called you out and even gave you the opportunity to give your response however you treated the day like your guys were politicians in the commons and rather than proving your paint is worth buying than the competitor's version you have actually triggered people to go to your competitors and conduct their own market research and not just go for the "branded label".