Challenges for the Electricals category in 2022

Discover the challenges facing retailers and brands operating in the UK electricals sector for 2022. Listen to Richard Lim, CEO Retail Economics discuss market dynamics and how they have changed significantly compared to 2020/21 and how this will impact the category:

• Considerable levels of demand were pulled forward due to Covid-19
• Retailers' operating costs have increased
• Supply chain disruptions are causing product delays and shortages
• The gaming industry will not support sector sales as much as last year
• Mobile phone replacement cycles are becoming longer
• Inflation rate has hit a 30-year high
• Squeezed household incomes

All these factors combined will make for a tougher trading environment and retailers will need to work harder and smarter to secure respectable sales levels this year.

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