How to Increase the Value of Your Customers

How I got here…

21: Graduated Vanderbilt in 3 years Magna Cum Laude, and took a fancy consulting job.
23 yrs old: Left my fancy consulting job to start a business (a gym).
24 yrs old: Opened 5 gym locations.
26 yrs old: Closed down 6th gym. Lost everything.
26 yrs old: Got back to launching gyms (launched 33). Then, lost everything for a 2nd time.
26 yrs old: In desperation, started licensing model as a hail mary. It worked.
27 yrs old: "Gym Launch" does $3M profit the next 6 months. Then $17M profit next 12 months.
28 yrs old: Started Prestige Labs. $20M the first year.
29 yrs old: Launched ALAN, a software company for agencies to work leads for customers. Scaled to $1.7mmo within 6 months.
31 yrs old: Sold 75% of UseAlan to a strategic buyer in an all stock deal.
31 yrs old: Sold 66% of Gym Launch & Prestige Labs at $46.2M valuation in all-cash deal to American Pacific Group. (you can google it)
32 yrs old: Started making free content showing how we grow companies to make real business education accessible to everyone (and) to attract business owners to invest or scale their businesses.

Today: Our portfolio now does $200M/yr between 10 companies. The largest doing $100M/yr the smallest doing $5M per year. Our ownership varies between 20% and 100% ownership of the companies. Many of them we invested in early and helped grow (which is how we make our money - not youtube videos).

To all the gladiators in the arena, we’re all in the middle of writing our own stories. The worse the monsters, the more epic the story.

You either get an epic outcome or an epic story. Both mean you win.

Keep crushing. May your desires be greater than your obstacles.

Never quit,

Alex

*FULL DISCLOSURE*
I make content to make money - just - on a longer time horizon than most. I want to build trust with business owners so we can find the best ones and help them scale. And if they’re awesome, write them a check and go all the way as partners.

[DuroDP]

There’s no way the comments I come across on Alex’s shorts were made by real people 😂

[pharaongaming]

Well i did, but nobody is interested


Garbage bags are unreasonably expensive in big retail Stores, including the price they pay for those, i contacted distributuon conpanies and those retailers pay a lot still


So i found locally made Garbage bags, i gave them a very good price, where even with 100% Markup the final price to customer would be lower, they dont care, nobody contacted me, Only one big company did, but she told me they get these from another big company

[JT-exvq]

So basically increasing aov thru variations of the product/service and upsells

[D_punkster]

This man is a genius. Til you get to the comments... hehehe 😂

[romanticdonkey]

Bank on the fact that people are morons and will buy anything if marketed correctly. Anyone remember the “Pet Rock”?

[Jonshepherd]

Talking fast with a lot of clique-y buzzwords… would immediately just walk away from this pitch and ignore everything he said as a consumer

[katlegomatsapola]

You are telling me i can build a better version of Microsoft?😅

[arturo]

this one was terrible, what are you even saying? Sometimes copy/pasting clips is not the best if the context is not clear..