Stop Wasting Money on Google Display Ads: Essential Placement Exclusions

If you're running Google Display Ads, don't let your budget go to waste by showing up on low-quality placements. In this video, I'll walk you through a simple yet powerful way to filter out unwanted placements—saving you from spending on clicks that don’t convert.

Here's what to do:

Open your display campaign, go to Insights & Reports, and select When and Where Ad Showed.
Filter out mobile apps and any other placements that don’t align with your goals.
Repeat this step weekly to keep your ads on high-quality placements and avoid random sites or irrelevant YouTube channels.
These quick checks can help you optimize your budget and get better results on Google Display.