The Sephora Kids TikTok Trend is Insane

Capitalism is conditioning the next generation of consumers. Gotta love it!

2nd channel (new stuff coming soon): @annamarietwocino

outro song - ♪ Biscuit (Prod. by Lukrembo)

chapters for your viewing pleasure:
0:00 happy new year, sinners!
0:35 *trixie mattel voice* hi, old!
3:00 thank you, Milanote!
5:03 the birth of the sephora kid
9:03 addressing the (drunk) elephant in the room
12:20 the rat race for eternal youth
13:32 WHY we have sephora kids now
17:14 who's really to blame?
20:36 final thoughts & ramblings

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#SephoraKids #TikTok #Commentary #annamarieforcino

[AnnamarieForcino]

Thanks to Milanote for sponsoring this video! Sign up for free and start your next creative project:

[eileenconway]

Honestly, the parents should be forced to pay for every single thing their kids destroy, including testers.

[LeeM]

Seeing the "skincare smoothie" reminds me of when, as a kid, I'd make a potion or whatever out of shampoo and lotion and baby powder and whatnot. A lot of people are saying these kids are cutting out play, but i think the shell of it is still there. It's kind of haunting.

[crownclowncreations]

The older I get, the more I find it so disgusting and scary, how society has demonized women aging. Like, why do we not care when men get wrinkles and grey hairs - in fact, many see those traits as being sexy - but when a woman starts showing any signs of age (or, you know, living. Like having stretch marks), they are told that their "value" is dropping, and that it's their fault for not taking better care of themselves? It's so creepy and weird.

[Anxn]

It’s not the kids, it’s also parents and the influencers and things they’re subjected to that make kids think that they need makeup to look more pretty or perfect.

[spectraltala]

i feel like a huge reason why "sephora kids" exist is because any time kids and preteens ESPECIALLY girls show interest in things that are actually normal for them to like at that age (ex. anime, kpop, creating OCs, etc) they're shamed out of it because it's deemed "cringey" or childish. then they start trying to "act grown", and the same people who shamed them for acting "cringey" question why they're trying to act grown.

[Trey-see]

As a librarian, I have to say that libraries can be a place for socializing. Libraries are not the quiet place with the grumpy old librarian shushing you anymore. The library I work at is across the street from a middle school and we have tons of kids in there after school. There are a lot of programs for kids offered as well. So, parents, take your kids to the library!

[parkdawg]

i work at a mall and the place i work at is right next to a sephora. it makes my heart sink to see a flock of 10 year old sephora girls come to get a burrito while they laugh at you for having acne. please leave me alone olivia, i’m trying to make your burrito, don’t make fun of me or else i’ll spit in it. they’re so cruel.

[Man-wolf-]

Nothings funnier to me about this than seeing that isabelle lux -the same woman whom said she stopped showing emotions so she womt get even a single wrinkle-made a tik tok complining about sephora kids

Like talk about being un-self aware girlie you litrealy mocked people whom cant afford to look like you

[gabrielnotgabriel]

Sephora needs a no unsupervised children policy at this point

[rascal_rae]

I have a Gen A kiddo in my life who has helped me realize the skincare trend is also tied to peer pressure. Without access to the increasingly rapid trend lifecycle via tiktok, they are more likely to be bullied at school. When I was in middle school, girls were judged by the type of jeans they wore; designer jeans were best, abercrombie/hollister were acceptable, and other/unknown brands weren't. Seems to me like high end beauty products are the new designer jeans

[spiderleamer]

FunkyFrogBait also made a great point about this that as well as there being a lack of in person places for tweens to meet there's also a lack of SAFE internet places for them to meet. Theres next to no flash games anymore and the online spam games that do exist now often really enforce the weird social pressures.

[Minjiji_kim]

Fun fact: My sister (a 9y/o gen alpha) one day looked at me, straight in the eye, and said; you know, when I’m a pre teen I’ll start taking care of myself, I don’t want to have any acne scars, my boyfriend would think it’s ugly. (She knows I have acne scars and deal w/ that)

[keremiti]

It's really not the children's fault. They are being taught by influencers and have no other place to really hang out anymore. We should teach them how to act withought bulling them

[dillpickle-nohl]

I work in the makeup section at Target, and I don't have any problem with tween girls being super into makeup and skincare, but I do have a massive problem with their behavior. They're rude to workers and open/break/steal things right in front of our faces. I literally have to throw away dozens of products a day because of this. And it just puts employees in a really awkward situation where we have to tell these girls to stop or threaten to kick them out of the store while their parents are like two feet away looking at their phones. And, I will say it's not just the girls who do this shit, preteen boys are honestly even worse. They rip apart mannequins, run down aisles knocking everything off the shelves, and try to play porn through the display speakers. Like wtf is going on with this generation of parents, I just don't understand how these kids don't know/care about basic manners and social etiquette. Ironically enough, kids 6 and under usually have great behavior. Like, why are 5 year olds coming up to me and asking where something goes because they want to put it back in the right spot, while the 12 year olds are yelling at me for walking through the background of their tiktok?

[priinxecharming]

As someone who WAS a pre-teen around when 2020 happened, i can confirm, its too hot to stay outside in playgrounds all the time and everywhere is so expensive, third places are just gone

[madimoe]

As a kid in a small town (not even a grocery store) we didn't have "third places"... My third places were girl scouts, swim team, church choir, and youth group. ALL of those things were run by parents. So I have to agree, that it starts at home. Parents need to step up to the plate TOGETHER. It has to be a united effort. I count myself extremely blessed to grow up in the simple way I did for my first 15 years ❤

[nari]

So tired of guys on IG especially and reddit saying that a women over 30 is a dead old hag. As a 28 and a half year old, offensive and scary. Single and not in the dating scene, inclined to stay that way until after 30 to literally rule out guys who secretly think that way. Even if it's a detriment to myself as my youth and value slips away, I have such uncontrollable social media fueled fear.

[haveialigned]

The thing I keep coming back to is how boring skincare is. Makeup can be creative and experimental, so I understand tweens being interested in it and having fun with it. But there's only so much fun you can have slapping creams onto your face. Even though these kids aren't super young, it's sad to see them already giving up play

[BlueSodaPop_]

Not having Third Places is such a big problem and people don't even realize it. I did not have any third place for most of my life, it was always either school or home. I didn't have friends that could stay over. And you know what happened? I developed severe social anxiety. I don't know how to hang out, or talk to people. I dont know what to do outside of home and work. It's scary and upsetting and I hate the idea that so many kids are going to end up like me. Parents need to make a better effort in raising their kids.