The art of innovation | Guy Kawasaki | TEDxBerkeley

Guy Kawasaki at TEDxBerkeley 2014: "Rethink. Redefine. Recreate." His talk is titled "The Art of Innovation."

Guy Kawasaki is a special advisor to the Motorola business unit of Google. He is also the author of APE, What the Plus!, Enchantment, and nine other books. Previously, he was the chief evangelist of Apple. Kawasaki has a BA from Stanford University and an MBA from UCLA as well as an honorary doctorate from Babson College.

In the spirit of ideas worth spreading, TEDx is a program of local, self-organized events that bring people together to share a TED-like experience. At a TEDx event, TEDTalks video and live speakers combine to spark deep discussion and connection in a small group. These local, self-organized events are branded TEDx, where x = independently organized TED event. The TED Conference provides general guidance for the TEDx program, but individual TEDx events are self-organized.* (*Subject to certain rules and regulations)

[kentlofgren]

This guy knows how to give a presentation.

[Garium]

First time I cared enough to watch the whole TED-talk without skipping anything. This guy is amazing.

[Shaktig]

Here is my understanding and summary for this lecture: The art of innovation is about making meaning and not only making money. In this lecture, he clarifies the air around the concept of innovation with examples of companies from Apple to Microsoft and how they were able to become successful by making meaning. He then talks about how one must select their mission statement which is something not very lofty but meaningful, citing examples from Wendy's, FedEx and Nike. The third idea he propounds is how to jump your limitations. For this the organisations have to examine what benefits they provide and not what they do, ie they need to jump the curve. Great products have to be intelligent, complete, empowering and elegant. He further mentions about how to start with positioning and branding but adjust as per customers. Innovative product launches must not be afraid to polarize people as great products are either loved or hated. The next mantra is 'churn baby churn' ie innovation must involve updating of products. Innovators must find a niche where they are unique and valued. He lastly talks about how to perfect the pitch (10 slides, 20 mins, 30 points rule).

[JakeVoorhees]

This is one of the best presentations I have ever seen. I love his humor, his control of the crowd, and the overarching message. I've watching this sooo many time's in order to absorb some of Guy's skills :) Cheers!

[kevinkallio]

He reached out with more information to ppl, and made us more engaged, in 20 minutes than a bozo would do in two 1h long seminars. The art of innovation? I’d add the art of presenting to that.. What a man!

[debmalyapaul]

"The art of the start" is more valuable than 80% of all business books present in the market

[donvandervort]

The trolls and haters really need to get a life. Guy K. is brilliant and shares his knowledge as FREE advice. Use his inspiration to make your own life better.

[MangoWay]

21 minutes well spent. I don't remember the last time I was so glued to my screen without missing a beat. This Guy has a unique gift of resonating with his audience no matter the demographic. <Insert applause>

[barnesconti]

Very important innovation advice. "Great innovation occurs when you don't limit yourself and you think to the next curve..."

[truckhstlr]

Every entrepreneur and/or innovative thinker should listen to this. I played this several times already.

[pratamarizkynugraha]

When you mix between humor and content, it delivers outstanding talk tbh.

[IChannelOfficial]

I love his humour, confidence, and intelligence! One of my favourite TedTalk!

[h.a.x]

Best Presentation about innovation. He really applies those 10 decks. I watched more than 3 times while thinking and brainstorming

[zzzz]

I’ve been in a rut, afraid to fail with some inventions, focusing on perfection, this talk has regenerated my tenacity and I cannot express enough my gratefulness

[jcarlosquebrado]

"Honey, you're not in my dreams." What an intro!

[bernards]

This man is so good. Congratulations. I like what he said, "Aha, someone understood my pain".

[kwanpakshing]

This guy is a natural magnet to audience's attention.

[ms_tee]

One of the best talks I've comes across!!!

[wonderfreeman]

I came here to let everyone know that Lex Fridman has finally interviewed Yaron Brook. Of course after I started watching Guy, I had to watch this entire video and now want to see more of him. Guy worked on Apple products so there is a natural link to Yaron Brook. When Yaron gives a talk he almost always holds up his iPhone and says that he is holding a super-computer in his hand and that it adds much more value to his life than the mere dollars that he parted with to buy it.

[akhilchandrashekar]

Definitely one of the best so far. The knowledge is so universal that even as a musician all the points were perfectly valid to me. Time to implement.