Expanding SEO Horizons: Thinking Beyond Google in the Multi-Platform Era

Join Mark A Preston and Cindy Krum in an enlightening discussion on the evolving landscape of SEO and the need for SEOs to broaden their approach beyond traditional Google searches. This video delves into the growing importance of diverse platforms like YouTube and TikTok, and how customer behavior is shifting the focus from mere keyword rankings to a more holistic online presence.

Key Insights from the Video:

- Beyond Google: Learn why SEOs need to look past Google and consider other platforms where their target audience actively engages.
- Understanding User Behavior: Gain insights into how user search behavior is changing, especially with the increasing use of mobile devices and smaller screens.
- The Myth of Search Volume: Discover why the traditional reliance on search volume for keyword ranking may not be as effective in today's context.
- Hyper-localization in Searches: Understand how Google's ability to hyper-localize search results is changing the game for local businesses and advertisers.
- The Role of Intent in SEO: Explore the significance of search intent and how Google’s improved understanding of user intent affects search results and SEO strategies.
- Balancing SEO and Advertiser ROI: Find out how Google's focus on advertiser ROI impacts SEO strategies and what SEOs can do to adapt.

This video is a must-watch for SEO professionals, digital marketers, content creators, and business strategists seeking to stay ahead in a rapidly changing digital landscape. Embrace the insights and strategies shared in this discussion to refine your SEO approach and reach your audience more effectively across various platforms.

#BeyondGoogleSEO #UserBehavior #SearchTrends #DigitalMarketing #SEOStrategies #AdROI #CindyKrum #MarkAPreston