My strategy to NOT create content & increase sales

Do you control your content or does your content control you?

If you constantly have to be creating content in order to stay relevant and attract clients, you’ve built yourself a job and you’ve become an employee. Your boss just so happens to be the algorithm. Yikes!

So, when it comes to creating content, I’m a firm believer in doing the bare minimum. Trust me, I know that may sound insane, but hear me out… I discovered that if I create less content, it has actually led us to growing exponentially and I break down exactly how that is in this video.

So, if you’re ready to break the cycle and unnecessary added pressure to create more, more, more content, then I want to hear from you. Little thing you could do for me after listening to this is comment below with your biggest takeaway. Comments truly are my love language, so it would make my day to hear your lightbulbs 😍

Here’s to doing LESS, but achieving MORE.

VIDEOS MENTIONED:

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00:00 Less content, more sales
3:09 Know your baseline & key levers
6:27 Play to people, not the algorithm
10:24 Determine the value of your content
13:04 Identify the opportunity cost
15:27 Promote impact over influence
18:28 The ugly content secret
21:56 How to work directly with me

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▪ READY TO APPLY? If you have an expertise to share and you're ready to make a big impact by creating your highly scalable online course, click the link below to schedule a time to see if we're a fit to work together inside of The Authority Accelerator:

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#OnlineBusiness #Entrepreneurship #SunnyLenarduzzi

[nickoxborrow]

This makes total sense - my goal is to help people that need my help - not to become a slave to creating content. Great video!!!

[NatBreckenridge]

This. This spoke to my SOUL. I have said so many times that my main income source is Facebook lives. My videos are usually an hour and I have a very invested audience there, yet I try and try on IG reels with almost zero conversion to clients. When you spoke on the drive by followers it was such an AH HA moment for me. Thank you for this channel! It along with authority accelerator has changed my life, completely and in the best ways.

[RealFitTv]

This video was EXACTLY what I’m was already sorting through and a conclusion I was coming to after so many years of feeling burnt out from creating content like a machine. It’s got to stop and I’m announcing it to my audience on Friday that it will be less scheduled and more inspired and purposeful from here on out. It feels sooo freeing to come to this decision and your video has only helped solidify I am on the right track. Thank you Sunny!

[warnacreamadeicecreamskool]

Finally someone said this. Tired of people keep on advising to create content daily even 3 times per day? Then the important work to sell is missed out due to chase for create content that doesn't convert into sales.

[GrowWithWill]

Couldn't agree more with #3! Know your value and don't undersell your brand just to get sales. Thanks for these tips!

[vanessamcgowan]

I love so much how much of a data nerd you are. Even the content creation time / revenue calculation... a perfect math nerd approach to figuring out how much content to make. From one data nerd to another, I salute and thank you!

[JaredHoyman]

Thank you! I'm listening to Derral Eves audio book "The Youtube Formula" and I just heard the chapter where he talks about creating content to your audience and not the algorithm. He also told me my thumbnails suck in the followup chapter. He's not wrong. This is excellent feedback from people who have done it wrong in the past for those of us who are looking for direction. Thank you!

[JeffHarrison]

Brilliant. I personally and professionally hit this similar point. Typically creating a video and an accompanying article each week. Realized that there is a point that the content we create, being solution based…kinda reaches a point that has saturated the audience. So now I am going back and using data, improving on past content to improve it and it’s results. This maybe a title, thumbnail….and then running paid traffic. One hurdle we are crossing now is moving to a DIY model. Creating new lead magnets for that audience. Your video was extremely refreshing, thank you so much 😊

[EuridiceRiosOuellette]

Thank you so much for speaking from your heart. You are always so clear and provide valuable information. I've been trying to get my business up and running but there is so much noise outside that makes me pivot from one strategy to another one :-(. I Need to focus, which I think I starting to do.
I don't have an audience and my social media is practically zero. However, I believe in my purpose and I know that I can help others.
Thank you again for your sincerity and smile.

[LivingOffRentals]

After hearing Gary Vee telling people that you should post 18 times per day on 12 platforms or you will become irrelevant, this is a breath of fresh air! I love how you embrace working smarter, not harder and don't wear busy as a badge of honor! Your business should serve you... not the other way around! Great work!👏

[BonytoBeastly]

This resonates with me so much. We've managed to do well for the past decade because we focus on our one, specific niche—helping skinny people bulk up. We don't need a wider audience. 99% of people aren't interested in what we do. We just need to help our small little niche.

[livingindxb]

Oh this is powerful video. Client focussed rather than showing and portraying own life style to attract clients . I been watching video and just noticed the change in this video .

[martinnicklauspadua]

You slay it! It is very true...if you are working more for your online business than your former job...then it is not a business anymore, it is a job, you are the employee, and the algorithm is the boss...makes sense!

[rscott]

Thank you sonny for all the information in this video. I am a new online business owner and I've noticed that recently I get too caught up in making sure that everything's right that the content doesn't get out to the people. I'm doing "look busy" work and not getting enough done. I noticed this the last couple of weeks so this video is just a confirmation of what I've already noticed.

[lisahealthjoy]

Loved the concept of less equals more and how busy work takes me away from what is best for my highest potential and serving my clients with my best energy

[megcreates.]

And yes I am in burn out for a yr & half 😢 I lost my brother-in-law of 37yrs, my support dog and Both my parents in a 4 month time frame last yr. I was blessed to be in a book called Social Impact and become and Amazon Best Seller but the day after I signed on to do the book my Dad unexpectedly passed away. 3 wks later my Mom passed. I pushed through and did what was expected but working through so much grief I did the bare minimum. I finally feel like I’m not drowning anymore but don’t really want to throw myself out into the “mosh pit” again!

[biohackingbombshell]

I love that you mention that inner peace is your greatest metric for success, as that has been mine for the last year, but I couldn’t figure out how to achieve that and still produce the same amount of content! Thank you for giving me the proverbial permission slip that I needed to dial in on what performs best, stick to that, and not be so mesmerized by all the vanity metrics❤️

[iamwendiwithani]

On time! So on point. This video pinpointed why I've been hesitant to move forward again with my business. I had a burnout in 2014 which was punctuated by cancer! Though I still get ideas and urges to start up again. I knew that it had to be divinely guided to keep peace and health number one. Thank you Sunny. This one was medicinal 💜🙏🏽☀️

[WTHamilton]

This is so wonderfully strange. I had these thoughts in my head about creating content all the time and how it doesn't make sense and isn't working for me. It was a conversation I was having with myself. My intuition was telling me this but I didn't fully understand why. An hour later I find your video which explains what I was thinking and why as a business, it makes sense. You nailed it. You made it so clear and shared so much insight. We truly attract the solutions we need when we're ready for them. Thank you for making this video. It really added a lot of value for me and I feel good about the plans I've put in place.

[elizabethcanon]

Once again Sunny- needed your message today! Coming back from a surgery and now planning to get back on the content creation game but I just don't have the energy for it. I like the idea that less content makes your message more powerful. It reminds me of my grandfather. He didn't have a lot to say, but when he spoke, boy did we all listen! Another point I'm appreciating is creating content with an intentional audience. I seem to have pigeonholed my audience to a certain demographic with- you said it- one video that went viral for reasons I don't understand. They are people I want to speak to with my content, but not the ONLY people I want to speak to with my content. I will admit, I'm throwing spaghetti noodles at the wall. Intention is everything!