Webinar 4: PS How-To: Build Customer Trust and Loyalty Through Personalization (with Adobe)

Discover how personalization at scale can transform customer experiences, build trust, and drive loyalty. In this webinar, Jackie Walker and Bruce Richards from Adobe team up with Publicis Sapient to share insights on omnichannel strategies, transparency, and generative AI in personalization. Learn how to use data effectively to deliver tailored experiences that foster trust and long-term customer relationships.

Chapters:

- Intro: 0:00 – 3:55
- The Value of Customer Trust and Loyalty: 3:56 – 16:06
- The Role of Personalization in Building Loyalty: 17:54 – 37:38
- Implementing personalization strategies: 38:35 – 49:36
- Q&A: 49:44 – 58:10
- Closing: 58:18 – 59:11

#personalization, #customerloyalty , #AIpersonalization, #omnichannel