Meet the CEO Who Failed on ‘Shark Tank’ But Got Richard Branson to Bite

Richard Branson is investing in a smart doorbell startup that once failed on TV’s ‘Shark Tank.’ The company, Ring, just received $28 million in Series B funding from multiple investors, including billionaire Branson, who is also founder of Virgin Group. Ring allows users to see who’s at their doorstep via smartphone. Branson came across the device and contacted the startup’s CEO James Siminoff. ‘When Branson talked to me, I wasn’t sure if he was just curious about the product or wanted to invest,’ Siminoff said. ‘But when I told him about how our actual mission is to reduce crime in communities, I think he saw a good business today and a great business tomorrow.’ But Siminoff is grateful to have appeared on ‘Shark Tank’,’ which airs on ABC, owned by the Walt Disney Company (DIS). The only ‘shark’ on the show to make an offer was Kevin O’Leary, which Siminoff rejected. ‘It was a pretty tough offer that included residual payments and giving cash out right off the bat in an early stage company was something we couldn’t do,’ Siminoff said. But the appearance paid off, as Siminoff saw a huge bump in sales once the episode aired.

[kifter]

Your green screen is amazing!







ITS GARBAGE

[delbertgrady]

I don't have a doorbell, but I do have a baseball bat.

[userjarabecko]

lol it sounds so funny. Iam Scott Gamm and u are watching the street. :D lol

[franciscobenites]

Ring is the best item on the market right now

[productionsceo]

Great for him!! Really happy great product!

[dukeofnewyork]

I have a doorbell. It's wireless and cost me $14.99 in 2004. I replace the battery twice.

[MikeAnderson-mhog]

1:08
Sir Richard Branson owns a whole island
Wow

[thewipergloveonyoutubewipe]

i thought, why not just reach for the stars, i do believe, this is why I have reached out, thank you and sincerely patrick

[michaelwni]

but how easy is it to steal the doorbell itself?

[MrigankTiwari]

I still don't get it..there are many other inexpensive alternatives for that purpose..hook the receiver with wifi and a recorder and you can send it over the internet to your phone or wherever you want..

A friend of mine has done that..now I don't know if he saw it on Shark Tank first and then built it or the other way around..

[BENYJOSE]

I have a friend whose Ring device was hacked and they were getting extorted for money... so it's a no-go for me.

[redbuddha]

Great way to let them know your not there and ready to be robbed!

[zerajnimegroj]

My zoom back ground better than this green screen

[jobegay]

lmao yeah its great and all but what happens when you lose internet access or your phone(s) its connected to dies ????

[MrEndzo]

Use Red Giant keying Suite, Thank me later.

[anandhindu]

this guy is only reducing burglary.... not crime....
to reduce crime.... u need to provide food, job, home for the needy....
that this the real reason for crime.... not just tq

[BuiIdMoreFences]

this product is great at taking video of thief's backs after they have stolen your package and are walking away....garbage!

[owenernst]

The interviewer has some speech impairment

[KniGhtst]

in business people's perspective, this is not a money maker. pretty sure Branson invested because he got too much money and thought this is cool.

[christophercory]

Good job everyone knows better then Richard on here ? You must all be billionaires too :-/