Retail Economics & GFS: Research Launch - IRX & eDX 2023, NEC Birmingham

Retail Economics partnered with GFS to conduct rigorous industry research to explore the issue of online basket abandonment. The research quantifies the cost of consumers abandoning online shopping baskets mid-customer journey and what this missed opportunity costs the industry. This is a short highlight reel showcasing aspects of the launch campaign at the NEC in Birmingham, UK on 24 May 2023.

Richard Lim (CEO, Retail Economics) discusses the research with Bobbie Ttooulis (Group Marketing Director, GFS) on the GFS exhibition stand early in the morning, prior to Richard speaking about the core findings in a key session.

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