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Part 3/3: Mechanism of new method separated adaptive dual response
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In this three part video series, Prof. Dr. Christian Schlereth summarizes findings from his Management Science article (co-authored by Bernd Skiera) on the estimation of willingness to pay. He presents today’s use of data-collection mechanisms to estimate willingness-to-pay. He also outlines three shortcomings with the estimation and proposes the new method separated adaptive dual response (SADR), which substantially improves the estimation of willingness-to-pay and overcomes these shortcomings.
Live-demonstration
Complete article:
Live-demonstration
Complete article: