What is Gamification? Example Products (Kahoot! and LevelEleven)

Products

Gamification software is a platform that allows businesses to apply game mechanics as a marketing technique to increase and enhance user engagement and experience. These mechanics may be presented in the form of badges, points, rewards, etc., and may be used independently or through other software marketing tools. They have become a useful strategy for marketing teams within companies of all types and sizes, as they are an effective customer engagement strategy.

Marketing teams use gamification software to increase engagement among customers and motivate users to take actions that would benefit the business to some capacity. For example, asking customers to participate in a poll that provides data on your customers’ favorite features or pieces of content. Many companies take the approach of rewarding customers that agree to be brand advocates. This might include giving customers a badge or swag in return for creating a video about why they love your product.

Customers and users are generally more motivated to participate in these types of activities if they’re presented as an interactive game, leaderboard, or reward system. Another way of utilizing gamification software is by using it internally for your employees as a way to compete and thus increasing sales. For example, LevelEleven is a gamification software that rewards sales reps and marketing team employees for meeting or exceeding their quota.

In addition to helping collect valuable customer engagement data and motivating employees to increase sales numbers, gamification software can also help brands gain new customers and increase customer loyalty. Therefore, these tools have become an attractive strategy for marketing teams to consider when looking to increase customer engagement.

Timestamps
00:00 Introduction
00:14 Education Software
00:28 Kahoot!
00:37 Sales Software
00:56 LevelEleven
01:11 Conclusion

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