Cultural factors driving globalization today

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In the present day a combination of political, economic, cultural and technological factors is driving the globalization and world trade resulting into mass scale cooperation among humans located in the different part of the globe. These massive collaborative efforts are changing the shape and nature of modern globalization and are changing everyday life of average middle class consumer across the world.

Cultural factors have ensured that we are living in a truly global village where people are willing to transact in a borderless single market. Global Digital Marketing has become key in this situation.

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