The Reality of Owning a Video Game Store

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PO Box | PO Box 2124, Lexington KY 40588

#videogames #retrogames #collector
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If he had a nickel for every time you didn't let him finish a sentence he could buy a whole new store. Just how much Adderall did you buy with that trade in money?

Sirmooses
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I've walked into too many game stores that are just a bunch of anti-social burnout guys sitting around who act rude/condescending to every customer. It's really refreshing to see a guy who truly loves what he's doing and cares so much about the experience he's delivering to the customer.
This might be the only reason I have to visit Arkansas but it's a damn good one.

rileymcphee
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2 things Retro Rick did perfectly:

1.) he purchased an existing business which came with existing customers.. and built upon this. HUGE.

2.) he learned the marketing before the business. he has multiple marketing engines to grow the business. HUGE.

Great work Rick.

johnzoid
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Retro Rick getting a lot of publicity from a lot of Youtubers. Good for him! I hope his store is a great success for years to come.

DerkuiDerkui
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One of the things that makes a game store memorable to me is events. Whether it be game nights, tournaments, TCG nights, release parties, those all are things that create memories and Rick should definitely do those if he doesn't already.

piggybankvillan
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That Hulk statue is so badass. I bought some stuff from this store about 6 months ago. The store's got a great atmosphere.

divefraggle
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He does a fantastic job in creating ways and showcases to keep you coming back. That's the key to any store

GoshDarnBarnOwls
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My friend owns a small game store here in Michigan. The struggle is real but his commitment is inspiring. I'd love to bring him here one day!

TheMetalGaia
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Love all of you guys. During my Cancer Journey, I found you guys watching Youtube during Chemo and have been watching ever since. I am so happy for all of you, and especially love Riffs comedy and Jokes and one day I hope to make it to Ricks store to check it out. Insanely proud of Ricks progress and succession of the store and hope it becomes one of the best stores in the US. You all are so down to earth and genuine and wish you all success and hope all of your dreams and aspirations come true. Congrats Rick on all of your success. Caleb keep up the great content, and for being so honest with everyone.

spydr
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I love how caleb owes everything to Amazon FBA, while rick is an OG store owner and so much more humble. In comparison Caleb is kinda annoying.

hugslugs
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I love retro Rick passion and dedication towards the community. He puts in the work and love those brand designs

dylanzenskateboarding
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These stores end up running on margin profits if at all and they don't last, hence why they change hands often or just shut down entirely. Many of them closed around 2010 etc. as digital kept growing. I think that personal packaging for all the figures is maybe the best business decision of a small gameshop I've ever seen, perfect for holiday/special occasion purchases.

HermannTheGreat
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Still kicking myself for not picking up Snatcher for $20-$30 from the KayBee bargain bin back in the nineties. I was like NAH, too rich for my blood 😄

UToobin
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Really great how rick is using all these experience design ideas in his store that is what sets it apart thinking about sightlines, reridability of the store experience itself with the constant changing ambiance with the museum display etc and just overal how he is going more for a overall experience instead of just a shop. My heart as a experience designer myself is warmed. If I could give one tip a good one would be have some consoles on display and give people the possibility to test games they are not sure about buying for up to 30 minutes or any other time frame there it adds the game experience itself even more to the store and people love being able to sample stuff it works greatly against uncertainty in buying decisions. Ofcourse you would conceptually need to finetune some details but think it might add to the whole store experience.

wimberkers
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Love what he’s done with the place. the environment is an experience alone. Buying a couple games while you’re there is just a plus 😂 wish he was a bit closer for me!

noobXdstroyer
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By far the best game store ive seen yet. Probably because I love the 90s vibe.

DrSirSteve
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Retro Rick seems like a cool person down to earth and honest, that's rare nowadays.

garymapes
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I feel that busted up civic on a spare tire at @15:33 is the perfect example of a gamer's car haha

trcythmpsn
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What an amazing store… I really
Hope places like these never go away

dana.
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This tour just reminds me of how much fun I had working at KB Toys when I was in high school. If the retail market wasn't so hard to be successful, I'd love to run a toy/gaming store like this.

davidcbeaudoin