Bringing an Idea to Market : Plastic Surgery Hot Topics with Rod J. Rohrich, MD

With recent explosions in technology like 3D printing, the environment is primed for plastic surgeons to solve problems with development of new and improved products. But, the process of turning an idea into a product capable of sustaining the marketplace is often unfamiliar to surgeons.

In this video, Rod J. Rohrich, MD, Editor-in-Chief of “Plastic and Reconstructive Surgery,” discusses a new study that illuminates that process and provides a list of tasks for bringing ideas to market.