How Do You Calculate the ROI of Being Purpose Driven?

This one is specifically for Purpose Curious leaders! 🌟

Over two decades at Sponge, I've witnessed countless brands transform into living organisms that magnetically attract the right people and opportunities.

There's a hidden financial upside to this, often bigger than most realise.

And while we've always been about merging profit with purpose, I'm thrilled to shed light on the tangible benefits a purpose-driven brand can bring to your bottom line.

To demonstrate, I've taken a real-life client dataset and walked through our Purpose-Driven Brand ROI Calculator in a quick 2-minute video.

The results? Even though our calculator is deliberately conservative, the financial upside is HUGE.

If you're leading a team and haven't truly nailed down your business purpose, this is a must-watch.

I know, diving into the world of 'purpose' can feel overwhelming. The numbers, the impact, the culture... where do you even begin?

But believe me, once you see the potential ROI, it becomes less of a "should we?" and more of a "how soon can we get started?"

Check out the video, and if you're intrigued, we've added a link in the comments for you to dive into the calculator.

Understanding the true value of a purpose-driven brand might just be the game-changer you've been waiting for.

Our purpose is to help all brands be good for the world, and we intend to inspire you to be one, which is why we created this calculator.

I am curious what the ROI will be for you, are you? 🚀

#business #leadership #culture