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The Difference Between Features and Benefits
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The Difference Between Features and Benefits
There is a BIG difference between features and benefits when it comes to copywriting and marketing. This video will explain what a feature is and what a benefit is, and the difference between the two.
Good copywriting uses both features and benefits, but you use them in different ways.
Discover How Dan Become a Freelance Copywriter and Traveled The World Using The Life Design Approach:
► Connect With Me ◄
★☆★ Dreams Around The World ★☆★
Whether you are a copywriter or writing copy for your own business, it is critical to understand the difference between features and benefits.
In this video you'll learn just that so you can figure out when it is best to use features and when to use benefits in your sales copy or on your website.
---Features versus Benefits---
Most companies know what a feature is and when it comes to their marketing they focus almost exclusively on their features.
Successful companies understand that benefits are what really sell products and design their marketing to promote the real benefits of using their product or service.
For Example:
-Feature: This photocopier can copy 45 sheets per minute and takes just 4 seconds to warm up.
-Benefit: Your office will save 24 human hours per week, or $24,950 per year.
-Feature: Our e-book is 225 pages long and took 1 year to research.
-Benefit: Our e-book is complete so you can begin to lose weight immediately without spending more time or money on additional research or learning.
-Feature: The BMW’s convertible roof can lower in 3 seconds while driving at 30 km/hr.
-Benefit: Girls will think you’re cool and in just 3 seconds you can lower the roof so they can hop in.
Before becoming Mr Location Independence, I was a copywriter and often spoke about landing pages, conversion optimization, and improving website conversion rates. This clip is taken from a training course of mine where I explain some of the important marketing and psychology concepts behind high converting websites and landing pages.
Whether or not you have an online business, these lessons could have serious benefits for your bottom line.
Students have previously paid up to $299 for access to this training. Today you're able to enjoy it for free as a subscriber to my Youtube channel.
There is a BIG difference between features and benefits when it comes to copywriting and marketing. This video will explain what a feature is and what a benefit is, and the difference between the two.
Good copywriting uses both features and benefits, but you use them in different ways.
Discover How Dan Become a Freelance Copywriter and Traveled The World Using The Life Design Approach:
► Connect With Me ◄
★☆★ Dreams Around The World ★☆★
Whether you are a copywriter or writing copy for your own business, it is critical to understand the difference between features and benefits.
In this video you'll learn just that so you can figure out when it is best to use features and when to use benefits in your sales copy or on your website.
---Features versus Benefits---
Most companies know what a feature is and when it comes to their marketing they focus almost exclusively on their features.
Successful companies understand that benefits are what really sell products and design their marketing to promote the real benefits of using their product or service.
For Example:
-Feature: This photocopier can copy 45 sheets per minute and takes just 4 seconds to warm up.
-Benefit: Your office will save 24 human hours per week, or $24,950 per year.
-Feature: Our e-book is 225 pages long and took 1 year to research.
-Benefit: Our e-book is complete so you can begin to lose weight immediately without spending more time or money on additional research or learning.
-Feature: The BMW’s convertible roof can lower in 3 seconds while driving at 30 km/hr.
-Benefit: Girls will think you’re cool and in just 3 seconds you can lower the roof so they can hop in.
Before becoming Mr Location Independence, I was a copywriter and often spoke about landing pages, conversion optimization, and improving website conversion rates. This clip is taken from a training course of mine where I explain some of the important marketing and psychology concepts behind high converting websites and landing pages.
Whether or not you have an online business, these lessons could have serious benefits for your bottom line.
Students have previously paid up to $299 for access to this training. Today you're able to enjoy it for free as a subscriber to my Youtube channel.
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