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Twitter Ads 2020 | How to Increase Mobile App Installs Through Twitter Ads Campaign Tutorial
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Hi Guys in this Video I am explaiing How to Increase Mobile App (Android or IOS ) Through twitter Ads Campaign. This tutorial is for beginners. In this video I have covered What is twitter ads eligibility, How to select campaign objective , how to select daily budget and total budget, and how to target the audience and bid and finnaly how to choose creatives.
App installs campaigns target a mobile audience likely to download your app. With Tweets optimized for the mobile marketplace, people will be able to install your app directly from their timelines.
We offer different types of bidding for app installs campaigns to help you achieve the highest possible ROI. Please note, you cannot switch the bidding type (CPAC, OAB, CPI) after the campaign is created or saved as draft.
There are two kinds of target bid options are available in App Campaign.
App installs: your ads will serve to users likely to install your app (within your targeting). If you choose this, you'll only be charged when someone installs your app
App clicks: your ads will serve to users likely to click on your app (within your targeting). If you choose this, you'll only be charged when a user clicks into the app store or directly into the app
Tweets in app install campaigns are served in a number of locations:
Home timelines (optional). Tweets in your campaigns may be visible within someone's timeline if an advertiser has promoted a Tweet that is relevant to that person.
Profiles and Tweet detail pages (optional). When someone you targeted visits a Twitter profile or Tweet detail pages, they may be eligible to be served your impression.
Partner applications on our Twitter Audience Platform (optional). The Twitter Audience Platform is a way to drive greater scale for your campaigns by extending your campaign to reach your audience in the thousands of apps and websites they use everyday. If you want to extend your campaign to the Twitter Audience Platform, you'll be asked to select a category that best describes your ad. We recommend you choose only one category. You'll also have the option to choose what custom creative formats you'd like your ads to be syndicated to
Why should I run an app installs campaign?
Most Twitter users view Twitter on mobile. Running app install campaigns is the perfect way to connect with mobile users who are likely to convert seamlessly from app to app store.
When should I run an app installs campaign?
If you have a new app to promote or you're looking to reach new users for your app, this is the campaign objective to run.
How much do app installs campaigns cost?
Twitter’s cost-per-action pricing ensures you only pay for the specific actions you are looking to drive.
When you run an app installs campaign, you'll only be charged for either app clicks or app installs, depending on which you choose during your campaign setup. Impressions that don't result in this action are free.
The cost you pay per app click or app install depends on the budget and bid you set, as well as the targeting you select. You'll receive real-time bid guidance based on your targeting in your campaign setup
#Twitterads #AppTwitterads #ODMT
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