Using Games to Change Behavior at Work

From the Interactive Media & Games Seminar Series; Byron Reeves, Professor of Communication at Stanford University, discusses how the engagement of people at work has taken on increased importance as we learn that engagement increases productivity and that engagement is often in short supply. This presentation reviews new engagement technologies and psychological research that is the basis for new solutions with emphasis on the most popular form of new media -- multiplayer games. How can we use this psychologically powerful genre to change the nature of work? The presentation also includes recent case studies about serious uses of games to change behavior in consumer retail sales, financial services, home energy use, and health care.