How to get a 6x ROAS With Facebook Ads

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Hey! If you’re new to the channel, my name is Nick Theriot

I’ve been running Facebook ads since 2015 and have done over $50m in revenue for our clients. We work with a variety of brands but the majority or e-commerce!

In this video, I explain how to achieve a 6x ROAS with Facebook Ads by sharing the exact strategies that have worked for my clients.

You'll learn how to analyze performance metrics and scale your campaigns for long-term success.
Whether you're just starting or looking to improve your Facebook Ads strategy, this guide will help you boost your ROAS effectively.

#Facebookads #facebookadvertising #facebookmarketing

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-Nick Theriot

[raulgolfs]

Hey Nick! Do you have a breakdown on how to create a CBO?

[davidleon]

Hey Nick. Amazing content as always. Question - until FB shows breakdown by creative in Flex Ads setup, do you not find it to be more beneficial to run a "manual dct" whereby you manually upload 3 creatives, 2 primary text, and 2 headlines? Otherwise, we couldn't do iterations off of winning creatives.

[milenstanchev]

Great video! What about changing the targeting of an existing campaign? Due to the ongoing strike in Canada we must stop ads showing there. Is it ok to edit the targeting of the existing winner adset in the CBO?

[Metaadsguy]

Nick if the products on my website are very similar are only a few in number, is it better to take customers there if we are low on daily budget?

[paulinap]

Hi Nick! This is the video I’ve been waiting for—thanks!

I saw your comment where you mentioned doing both: keeping the winning testing ad set and also adding the winning ad to the main ad set. But I remember from another video you said that if the same video runs in two ad sets, they will compete with each other and be less effective.

Could you please elaborate on this so I can better understand your approach? Thanks a lot, Nick!

[MarketingFastlanes]

hey nick do you have some video on how to setup a product catalog in ads manager?

[mohamedmujahid]

Thank you, Nick! I've seen success with your suggested method. I have a question regarding the ad spend behavior with the new flex format:

Does the budget distribution differ when placing two flex ads in the **same ad set** versus **separate ad sets**? Would appreciate any insights!

[MarketingFastlanes]

Hey Nick hope you are doing great!
I wanted to ask if I have to test the product vs collection page, is it ok to have to just run the same ad with a different destination link if A/B testing software is out of reach?
Or do you know any better way to do this?

[danielkelly]

Great video as usual. When you say, ad set for each concept, do you mean different creatives as in one ad set for image call outs, one ad set for us vs them etc??? Also in the example you gave above for instance, the UGC ad set. When the 3 ads in there start to drop in performance, do you create a whole new ad set for UGC or would you just replace new UGC creatives within that same ad set?

[osama]

1. What do you mean when you say that the adset is original audience option and then you exclude the customers that bought in the last 180 days, i understand the exclusion part, but what do you do with the targeting? Is it broad targeting (with age, gender and country) or do you use lookalike audiences or custom audiences?
2. Are you running the ads on all platforms (fb, ig, messenger, etc.) or do you only run on fb and ig?

[melvintan]

Hi Nick, would you place different products, i.e. lipstick and a concealer, within one ad set or would you split them if they are targeting the same audience in a CBO campaign?

[syazwanhazimofficial]

Hye, I’m a bit confused. For example, let’s say I’m running 5 new ad sets. After a few days, I find a winning creative, then create a new ad set in the same campaign just for that winning creative? All of this happens within one CBO campaign, right?

[monjilla]

hey nick, when testing could i just use a singular creative per adset instead of 3 iterations?

[SamuelHoeksra]

Great video Nick.

After finding my first winning ad, I sold out and had to pause the ads. That happend twice. I've created competitors best performing creatives but no success yet with new ads. Should I continue to focus on making better ads since the offer has worked before and keeps working with competitors?

[seankivi]

Your energy and knowledge really shine through! Keep it up.

[khali]

How are you going about targeting different countries? Would you create a separate ad set for each country or put similar countries in one?

[Chirag]

After you put the new winner into main asset, do you let it run or turn it off?

[zendash]

Thanks Nick.
Btw you don’t put the new winner into main adset anymore?

Thank you in advance 🙏🏻

[LKSgm]

Can I use the same ad set to test new creatives, if I maintain the ad concept/angle? (while turning off the bad ads)

[Bj]

Hey Nick, are all adsets broad audiences with no targeting?