Why Did Men Start Wearing Logos?

#logo #menswear #notsponsored

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VIDEO CREDITS:
→ Script: E.J. Daniels
→ Camera: Chris Dummer
→ Editing: Jonathan Oster
→ Visual Supervisor: Preston Schlueter & Jack Collins

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Gentleman's Gazette

00:00 Why Men Start Wearing Logos Introduction

Logos are regularly mentioned here at the Gentleman’s Gazette. In our Is It Worth It? series, we often note that the addition of one little symbol or a particular name can really up the price of a product.

00:41 What We Mean By “Logo”

“Logo” comes from the Greek word λόγος (low-ghos), meaning “word” or “speech”. In the early days of typesetting, logotype referred to a typeset block that contained an entire word or phrase.

Logos are essential to modern branding. Logos can include:
* Names
* Initials
* Dates
* Symbols
* Images

02:22 The Historical Origins of Logos

Symbols developed before written languages have been used throughout history to identify: spiritually significant locations, political institutions, religious beliefs, factions, and armies. Symbols on flags and uniforms may have been vitally important to distinguish friend from foe.

03:27 The Evolution of Makers' Marks

The ancient custom of craftsmen “signing” their products with a maker’s mark to identify who made it. Evolved during the Industrial Revolution into a more standardized form that we recognize as a trademarked logo. That indicated: quality assurance, legitimacy, and brand recognition.

In menswear, these logos were usually discreetly hidden as tags or labels on the inner lining and you’ll find this is still the custom for many tailors on the famous Savile Row today.

06:09 Graphic Tees and Logos

Other institutions were recognizing the value of free advertising from their supporters wearing their logos on clothing. And this advertising could be cheaply and effectively achieved with the printing of graphic tee shirts.

Having traced this history, what can we conclude about men wearing logos? We’ve condensed our findings into three broad concepts.

09:46 1. Logos Promote Community
10:20 2. Logos Represent Cachet Through Brands
11:28 3. Logos Convey Ideals

Now that we know more about why men started wearing logos, we hope that you better understand their place in modern menswear because logos don’t have a prominent place in Classic Style but we do appreciate that some men like logos and that’s okay.

12:55 Outfit Rundown

[targetegrat]

My uncle had a rule I still follow today. If you can't cover most or all of the logo on your shirt with quarter. Don't wear the shirt.

[kart]

This channel has changed the way I look at myself, and I'm sure it's helped and informed many other people as well. Thank you

[ΘοδωρήςΜπελεγρής-βυ]

Finally someone who doesn't SCREAM to make his content "stand out".

[cmitch]

The history of wearable logos is fascinating and makes total sense

[angelmessenger]

I'm dead against wearing or buying anything that carries a logo. Simply this: you've paid for the brand, why advertise for them too?

[MusicasStefanAdam]

I hate logos, if you have to show a logo (expensive brands) probably you are paying too much or have a insecurity problem.

[Rudey]

Great timing on topic choice, as today I found myself being quite shocked at a young guy walking past, on my way to work, a walking billboard of brands, everything had a large logo on it loud and bold advertising his brands, most of them luxury fashion/sports brands, Nike, Louis Vuitton, Gucci, AppleWatch even his neck tattoo was that of a famous London Football club logo. But it got me thinking, Am I any different? I may not have visible branding, or if I had, it's very subtle, small or low Key but each item of clothing I had on, was a luxury brand in their own right, like Levi, Loake, Omega, Sunspell, Ray Ban. You can probably tell where each item goes on the body just on those specific brands. I came to the conclusion that I wasn't any different, not really.

[alannothnagle]

Fascinating! I love these forays into the history of men's fashion. This is just one of the features that make this channel so special.

[seanacameron]

Nicely done. Well explained !! Thank you. S.

[anthonygarcia]

Another great story by Kyle. I really like that Cadillac watch. I'm not a big Cadillac fan but that watch is very stylish.

[ER-meii]

Don’t know but mostly stay far away from them. Maybe a polo log on a polo shirt. Not any more than that.

[michaelthompson]

I’m glad you used the exact phrase I do. I often say I don’t like the big garish logos because I don’t want to just be a walking billboard. A small, discreet logo, like Lacoste uses, is acceptable but I don’t want a brand name in giant letters all across my chest. I just don’t find it necessary. Not to mention it always feels like if I’m just another guy wearing an “insert brand name here” logo item, it makes me look like another sheep in the herd. I prefer to stand out by my modesty.

[TheSarah]

Great video. One of my fav designers (Dries Van Noten) doesn’t emblazon logos on his clothes . There was one menswear collection he did (2017) where he put the logos of his cloth suppliers throughout the collection: Marling & Evans, Lovat, Toki Sen- I. I thought it was neat that he put the focus and limelight back on his producers. I have a few jumpers from the collection and definitely like wearing these heritage-rich logos.

[Sylani]

Why would anyone choose a Name/Logo over good materials, quality and craftsmanship?
Still confuses me a lot...

[PrincipalSkinner]

I own very few items with logos, but I don't mind the occasional small logo if it's a brand I support.

[saasharocco]

I think that this video was helpful and I feel like more people should take advice. I always liked classic menswear since growing up and I am still pretty young and I wear my own spin of classic menswear. I follow style rules just with 70s cut suits, pants, and shirts. I love it. Thanks Raphael and the crew.

[StuffedCrows]

great video. Kyle always brings a coolness to videos that the other hosts just don't have. I love everybody, but Kyle is definitely the right choice when talking about modern or casual styles.

[Itsallsotiresome]

Thank you for the informative and entertaining video. Your soft-spoken understated way of speaking that brings attention more to what you say rather than how it's said really is an appreciated rarity today, and especially on youtube. I sincerely appreciate that I haven't seen any thumbnails from you gents with the obviously faked, "I'm super excited so click my video, " expression that is as rampant here as the plague in the middle ages. Different strokes for different folks, as the saying goes(an expression, not literal, ESL crowd) but my biggest issue with branding has always been the people who look at you strangely and demean others for wearing "generic" clothing with no branding on it, when often the only difference between a blank white or solid colored tee and branded white or colored tee IS the branding. One of the biggest goals of marketing and advertising has been to get the consumer to act as "herders" for the brand(see the etymological connection?) for the company itself, and in that regard, they have been quite successful much to the detriment of humanity as a whole.

[goodmangillman]

For as long as I've been interested in clothes or other fashion items, the fact that we just wear logos without thinking about it has never really occurred to me. Interesting observation and informative video.

[mattlambert]

I’m often torn by the fact that while it’s in poor taste to advertise you have money, if I spend thousands on shoes, or whatever, I don’t necessarily want them to blend in with Walmart shoes/clothes either. That being said, I do not wear any obnoxious logos. I just feel that if I spend money on the best, I’d like it to be more immediately noticeable. Logos do that, but not in a very gentlemanly way… The most I’m guilty of is wearing 1953’s, and sometimes I feel like even that’s too much brand recognition to be tasteful…