Gender Roles In Consumer Behaviour 🤔🧠🔍

This episode we’re looking at gender roles in consumer behaviour. Gender identity is a very important component of consumer behaviour, especially as it applies to a consumer's self-concept. Studies show that people tend to conform to a culture’s expectations as it pertains to the norms of gender conformity.

How do today’s marketers still reinforce cultural expectations?
How should we consider societal norms of other cultures, when marketing outside our own country?
What is Androgyny, and how does this relate to new markets?
How is the LGBTQ+ consumer important to our marketing efforts?

How did you do with this video’s challenge? 🤔📚📖 I would love to hear about that! Share in the comments section below your marketing thoughts, observations, or topic ideas, and let's solve it like a marketer!

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Attribution

Marvel Avengers Bend And Flex Action Figure
Author: Hasbro Australia
License: Creative Commons Attribution license (reuse allowed)

Title: Barbie commercial compilation 1995 1996
Author: war path extreme
License: Creative Commons Attribution license (reuse allowed)

Title: Coopers Ad 2018 "There's a Coopers For That"
Author: Scott Reid
License: Creative Commons Attribution license (reuse allowed)

[SolveItLikeAMarketer]

Please share in the comments section below your marketing thoughts, observations, or topic ideas. I would to hear from you!!! 👍🎬😉