How The RealReal Cashes In on Pre-Owned Luxury Brands | WSJ

Resellers of designer clothing and apparel say there’s no reason to be closeted about buying and selling pre-owned luxury wearables. The RealReal consignment company is cashing in on the trend.

Photo: Lydia Randall/WSJ

#WSJ #RealReal #Fashion

[TheAlexN]

I'm glad that even some rich people are reselling and reusing things, not dumping perfectly good clothes into garbage is a step in a right direction. Who knows, maybe one day they'll cut down on throwing perfectly good food into garbage, wasting electricity, destroying iphones in blenders just to make videos about it, spending 6 figure sums of money on virtual expenses in a single mobile game etc. Probably not gonna happen, but a man can dream.

[macberry]

It's a new world when clothes and sneakers are investments

[NS-xtwv]

I’m in vintage luxury business and their authentification is not reliable, I’ve seen counterfeit items on their website on multiple occasions. And because they authentificate “thousands of items”, they do a sloppy job, working on the turnover and not the quality.

[MitchellWiggs]

You're better off listing your own stuff on eBay, these people take a lot and charge too much. Also, the guy at 3:51 doesn't have enough rings on.

[checharin]

A good friend of mine bought a LV piece from the RealReal and it turned out to be FakeFake

[glennharrigan]

The " RealSteal" lost 2 very expensive and rare designer clothing items. They lied to me for months after asking for them back. They took no responsibility for " not being able to find my new Chanel and other high end French designer clothing." Do NOT to business with the "RealSteal !"

[FrontRow]

Isn’t the RealReal getting sued for selling fakes????

[sarahfelicien]

"If you have it for two years and haven't worn it" i knew what that was like

[kmtaylor]

I recently sold a vintage Christian Dior blazer on the Real Real, can't complain it sold right away.

[Dannycky]

I use to work at the realreal and it felt like prison. The only thing management cared about was only the quota and it randomly got raised all the time. I use to see copywriters getting fired left and right due to not hitting their quota or having to many correction. It is true that no one outside of the authentication department was trained to authenticate. Working in the facility in Secaucus, NJ I felt like a bird trapped between concrete walls with no windows. Everyone working like slaves just to hit the quota meanwhile management would just get together, gossip and treat you like a number. I've seen people have mental breakdown and it got so bad that everyday I woke up I would punch the wall of my room because I did not want to go there, I had rather kill myself than be there. They treat the employees like robots and they lie to their customers.

[yolandam.]

I miss the days when this website was still a secret

[irenash]

Well there's a lot of negative reviews about the real real.

[TheEvilHuntress]

Oh no honey, the authenticator is dressed as a trickster and we should trust his work? NO

[Michelina]

This company should be more transparent with the items they sell. I purchased an $800 Louis Vuitton backpack from them that was in worse condition than their pictures showed. The Real Real purposefully took pictures in angles that hid the damage to the straps of the backpack. Now I have to pay more money for Louis Vuitton to replace the straps. Had I known this item was faulty I would not have purchased it. Selling bags as "final sale" while hiding their true condition and expecting the consumer to be okay with their sneaky sales tactics is abhorrent.

[virginiacampodonico]

Japan is doing it TOO and helping older generation to MAKE extra income

[angelkingsley]

I love the real real!!! A perfect way to get luxury brands without all the hassle of going to a luxury boutique and retailers.

[sacdigitaldesignweb]

When I see this Hawaii shirt guy authenticating these luxury items, I’m not gonna buy anything from here

[dragonlover]

I made very good bargains at TheRealReal. It's my absolute favorite consignment store. I love them. Highly recommended!

[globalfamily]

I bought my first bag from them... only to find I could have bought a new one in Europe for the same price.LOL

[ianroselio]

in japan some used luxury brands are cheap. some of the items went to japan surplus and ukay ukay here in philippines