5 Phases of Lead Scoring for CRM Marketing

With a rise in first-party data, CRM digital marketing is on the rise for 2023.
However, not all digital marketers are speaking the same language here. In this video, John Lincoln, a PPC expert, will share with you his own framework for CRM lead scoring, straight from his new book, Advolution.

5 Different Phases of Lead Scoring Within a CRM
1. Contact: information that exists within a database, without any qualifications
2. Lead: someone who is an MQL, but hasn't been qualified... yet.
3. MQL (Marketing Qualified Lead): someone who has entered your funnel through a marketing-qualified channel. Your marketing does the qualification here.
4. SQL (Sales Qualified Lead): someone who is a qualified customer, who is interested in signing up, and who has all the different requirements needed for business. Your sales team does the qualification here.
5. Customer: someone who has bought your product or service

Other qualifications to pay attention to:
- Demographics: age, marital status, income level
- Geographic: location
- Psychographic: personality traits, hobbies, lifestyles,
- Technology: the type of technology people use
- Behavioral: how they interact with your brand
- Needs-Based: putting your customer's needs and struggles first
- Value-Based: which customers are the most impactful to the bottom line

Ignite Visibility is a premier Internet marketing company based in San Diego, CA.


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[jamievdj]

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