Indie Game Dev Tip #3 - Developers Are Not Your Target Market

As game developers sometimes in a rush to market our game, we throw it out there to the group that we know best: other developers. But the problem is that other game developers are not exactly our target market.

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[marcosbr]

The best video from this channel. Straight to the point! without playing!

[edfarage]

This is absolutely true, and i've learned it just recently with one of your videos...
I use to rely a lot on the Indie Game Developer group for marketing, now i'm trying different strategies and they're surprisingly good - because even though i get way less of a response, it still gives me a public that has a legit interest in my game

[DiegoOliveiraProf]

It is normal to imagine what other developers will think about our game, but they are not our target market! I see so many simple game, in the developer eye, making money on google play because who buys it is not a developer, but a 'normal' person

[TheCivildecay]

You forget 1 point:

It's scary to ask feedback from non-gamedevs :)

[allmightynimore]

Right on point. At my early stages of game dev, i used to go to sites like the reddit subreddit GameDev and yes i did get some feedback, but most of them were negative. I got so many dislikes on my first trailer. I was asking myself what i was doin' wrong till i found out they weren't my target market. I also realised that most developers downloaded my game not as fans but simply for observations and criticism that did no good at the time for my game. I thought my game was horrible, but after looking for my true target audience, funny that people were actually complementing the game that i already thought was horrible. So Great video.

[somberdawnstudios]

I'm loving your videos so far. As a brand new developer trying to get through our first (and only) Greenlight, these videos are teaching me a lot. Is there anything you would do different than what you said in the video when marketing a Greenlight project specifically?

[Modelmoth]

Good info, man, you’re doing the Lord’s work.

[Amelia_PC]

"I should go work on McDonald's or something" You cracked me up! It's a great video, because you're talking about the audience reaction of the entertainment industry, not only games.

[tejasachar]

what's your thought on social media marketing?