Lamborghini Urus Production in ITALY Luxury SUV Assembly

Lamborghini Urus Production in ITALY Luxury SUV Assembly

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Automobili Lamborghini S.p.A. is an Italian brand and manufacturer of luxury sports cars and SUVs based in Sant'Agata Bolognese. The company is owned by the Volkswagen Group through its subsidiary Audi.

Ferruccio Lamborghini (1916–1993), an Italian manufacturing magnate, founded Automobili Ferruccio Lamborghini S.p.A. in 1963 to compete with Ferrari. The company was noted for using a rear mid-engine, rear-wheel drive layout. Lamborghini grew rapidly during its first decade, but sales plunged in the wake of the 1973 worldwide financial downturn and the oil crisis. The firm's ownership changed three times after 1973, including a bankruptcy in 1978. American Chrysler Corporation took control of Lamborghini in 1987 and sold it to Malaysian investment group Mycom Setdco and Indonesian group V'Power Corporation in 1994. In 1998, Mycom Setdco and V'Power sold Lamborghini to the Volkswagen Group where it was placed under the control of the group's Audi division.

New products and model lines were introduced to the brand's portfolio and brought to the market and saw an increased productivity for the brand. In the late 2000s, during the worldwide financial crisis and the subsequent economic crisis, Lamborghini's sales saw a drop of nearly 50 per cent.

Lamborghini currently produces the V12-powered Aventador and the V10-powered Huracán, along with the Urus SUV powered by a twin-turbo V8 engine. In addition, the company produces V12 engines for offshore powerboat racing.

Lamborghini Trattori, founded in 1948 by Ferruccio Lamborghini, is headquartered in Pieve di Cento, Italy and continues to produce tractors. Since 1973, Lamborghini Trattori has been a separate entity from the automobile manufacturer.

Manufacturing magnate Italian Ferruccio Lamborghini founded the company in 1963 with the objective of producing a refined grand touring car to compete with offerings from established marques such as Ferrari. The company's first models, such as the 350 GT, were released in the mid-1960s. Lamborghini was noted for the 1966 Miura sports coupé, which used a rear mid-engine, rear-wheel drive layout.

Lamborghini grew rapidly during its first ten years, but sales fell in the wake of the 1973 worldwide financial downturn and the oil crisis. Ferruccio Lamborghini sold the company to Georges-Henri Rossetti and René Leimer and retired in 1974. The company went bankrupt in 1978, and was placed in the receivership of brothers Jean-Claude and Patrick Mimran in 1980. The Mimrans purchased the company out of receivership by 1984 and invested heavily in its expansion. Under the Mimrans' management, Lamborghini's model line was expanded from the Countach to include the Jalpa sports car and the LM002 high-performance off-road vehicle.

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Source: Lamborghini

#lamborghini
#urus
#manufacturing

[vincentsiregar]

I don’t know when, but some day I will own a Lamborghini..😂

[anilbhingare]

Excellent. URUS will be mine and take very soon

[weswest]

A lot more hand crafting than I expected which is awesome

[ritoraimu]

職人の技術とサイエンスの融合に感動しました。
製造者にリスペクトしかありません！

[jadilsonalvesdasilva]

Grande fábrica muito bom excelente profissional parabéns pelo vídeo 👏👏

[osvaldograttarola]

Fa impressione la grande componentistica che c'é in queste macchine e un alto livello professionale

[sandumatei]

Lamborghini, la mejor marca de todos los tiempos

[pincopallino]

GRAZIE a tutte le DONNE e UOMINI che con cuore ed impegno portano avanti il MADE IN ITALY.

[ross.]

Capelli grigi e molti interventi manuali nella catena di montaggio👏 Avanti così! Bene Lamborghini e le Sport car made in Italy👍🔝🇮🇹

[lsfd]

Awesome video seeing all the work that goes into making it. Seeing all the modern manufacturing machines and proud workers. Also thanks for the minminal music so we can hear the sounds of the factory.

[cesarquintero_]

Una fabrica tan prestigiosa y sus trabajadores son elementos de protección

[franciscomarciodesousacruz]

essa fábrica sempre fabricando sonhos de muitas gentes pelo mundo todo
sonhos de consumo de muitos parabéns

[Alfaratto]

Lamborghini! L'eccellenza! Bellissima testimonianza del fare Italiano...

[DivanySousaFerreira]

Uma coisa que não passa despercebido: A Seriedade no trabalho de cada um refletindo no ambiente do conjunto! Nem uma brincadeira! Nenhuma palavra um com o outro.... cada um 100% concentrado em suas atividades!! Tudo levado a sério como deve ser!! Não é á toa que o trabalho de montagem manual requer concentração extrema!! Um parafuso mal colocado, reflete no nome que essa máquina carrega!! Excelência na fabricação dessa obra prima!!!

[Reality_channel]

Talking about classy sports cars, in my opinion the production of cars made in Italy is second to none when compared to car manufacturers from other countries in the world.👍

[massimogorla]

Che spettacolo video tto sotto controllo precisione millimetrica ottimo prodotto ITALIANO siamo fieri sempre LAMBORGHINI

[c.s.balaji]

Beautiful to see Lamborghini urus manufacturing ❤️❤️❤️🥳🥳🥳.
I will buy this car before I leave this world 👍.

[johnmcneal]

Craftsman and craftswomen at work, love it!

[stefank]

Very impressed, specially when the ladies were doing letter seats, you know italians are hands down best at that, but do they turn profit? How many of these super expensive suvs they sell?

[M.V.]

Video molto bello, bella fabbrica.
🇮🇹💪👍👍👍