Micro Brand Awesomeness - Monta, Zelos, Nomadic & More!

Monta, Zelos, Nomadic, Brew, Studi0 Underd0g - Today I wanted to highlight and give attention to some of the micro brands that I have been enjoying! :)

TIME STAMPS:
0:00-1:28 - Intro
1:29-2:53 - Monta Atlas
2:54-4:10 - Zelos Aurora
4:11-5:54 - Nomadic Marai 401
5:55-7:17 - Studi0 Underd0g
7:18-8:08 - Brew Metric Retro
8:09-9:17 - Outro & Patron Song

[studio.underdg]

Thanks for including the Underd0g in this video Britt, what a wonderful surprise! Dick Benc0 is HIRED, no questions asked...!

[alphacause]

Thank you Britt for focusing on these microbrands. As someone who has always empathized with the underdog, I love to see these smaller independent watchmakers get the attention they so richly merit. In an industry cluttered with horological juggernauts like Rolex, Omega, Audemar Piguet, Patek Philippe, etc. its nice to see nascent watchmakers, who are really devoted to the craft, make a name for themselves. I find that when you don't have the luxury of coasting on legacy, the way these aforementioned watchmakers can, you have to have more grit and innovation behind you. Brands like Zelos, Monta, Farer or Christopher Ward are names that are not synonymous with prestige, so they must focus on bringing value for money to their consumers. People who buy these watches don't buy them to flex. They purchase them for their superior craftsmanship relative to their modest price point.

[dejuanmcguire]

Thanks for this video. I like microbrands when it comes to watches, clothing, shoes, restaurants, stores, just about anything!

[cbl.]

I love that you took the higher ground and did not allow someone who loves to create drama to suck you into it. Kudos for you continued awesomeness. I wish you were stateside, I would totally lend you a Skyquest!

[DZG]

I’ve just received my first Zelos watch today (blacktip Ti coal black) and its quality has blown me away! Great video 😊

[dicbev]

I paid attention when you said 'maybe you can see my breaths' . Keep the good work up.

[ChickyParmeSean]

Love your channel, your honesty, and your editing of videos is top notch by the way!

Def in my favorite watch YouTubers list!

[lenoxchew]

I have a Smiths Commando which I am now listing on Ebay. Bought a Tudor Black Bay 36 blue dial so need to make room by selling the Smiths.

[dannysimenauer]

Welcome to the micro brand club! Most of these brands are affordable and available. They make collecting watches fun again!

I was attracted to the Zelos Aurora, but it is sold out, so obviously not available. You should see if the brand will come on your channel and discuss their watch making philosophy.

[JamesBardolphCS]

I love how accessible these are - ESPECIALLY in terms of the movements. The conversation is so often about heritage and history, in history JLC and some others made movements for basically everyone. But now people are always looking at in house and common movements as inferiority. Kind of goes against all the history the same people shout about to some degree. These movements and the adventurous steps these micro brands can take are great! It allows one to buy with more confidence in terms of servicing down the line. I recently bought an Isotope Hydrium Burnt Tangerine and I’m still marvelling at how great it is on the wrist. Going to be a great summer watch in an orange which matches our company colour.

Looking at the watches of espionage emails I’ve seen another one made by US marines (Sangin) - there’s always another brand around the corner and it’s SO much fun to learn about them and study the detail of all their design choices!

[TimG--]

I like them. But past this now. Just buy a Tag!!

Holly Trinity Rocks.

Nice video mate 🥃

[jacklythgoe]

Haha, love the dig at Oisin O Malley😆

[susfu]

Monta makes great watches. Visited their St Louis Hq last summer while driving thru town. Had a nice visit with Justin, the company president, talked watches and checked out their entire line up. Justin adjusted the bracelet for me and signed the watch box too. Try getting that level of service from a established luxury watch brand! Left with the silver dial Triumph on my wrist, but really they had no bad choices on offer. My wife wears the limited edition turquoise Noble too. To top it all off, hands down Monta has the best bracelet and adjustable clasp you can buy without spending twice as much.

[rickybobbysdriver]

Like the focus on micro brands. I can actually afford these. Happy holidays.

[kOL]

absolutely love my Boldr Venture green dusk, it's my go-to daily watch

[ofb]

I now have 2 Zelos watches and love both of them. I have a bronze Hammerhead 3.. with a MOP dial. It is rugged and very cool looking with great patina. My newest is the Aurora with the MOP mosaic dial. It is beautiful in sunlight and stealthy cool in lowlight. It is tough but nice enough to wear with a suit. They punch way over their price in quality. You do need to jump on them at th moment they release for the most part. My Aurora sold out in under 5 minutes, the Hammerhead in 30 minutes. The more common dials can last a little longer. I plan on buying more in the future.

[mikegeary]

Fantastic list, Britt. You failed to mention that the Zelos Aurora also comes in 38mm, although sadly, not in orange. It would be a perfect fit for your wrist size

[PizzaHomie]

I'm saving up for a Fears Brunswick. At 38mm, their cushion case design is stunning.

[bobinmo]

Thanks for the fun watch channel you're a real babe!

[dogsarebetterproductions]

Timeless watch channel is eating his words. Great video.