5 Principles Of Brand Strategy [The Strategist Guide]

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Learn the 5 principles of brand strategy so you can move away from visual–only branding and develop a process to help your brand succeed

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By the end of this video you’ll understand the 5 core principles of branding strategy, which, if adopted, can act as the foundational guide for any brand strategist.

First, we’ll explore the widely understood terms and ideas around branding and how they lack direction to execute or develop a brand strategy.

Next, we’ll dive into the individual strategic principle of brand strategy one by one.

These 5 fundamental brand strategy principles don’t change.

They’re not based on trends and will remain relevant for generations.

If you want to become a brand strategist and develop brand strategies for your client (or develop a strategy for your own brand), understand them, know them, learn them and use them as a guide for every strategic brand you build.

0:00 5 Principles Of Brand Strategy [The Strategist Guide]
1:20 Principle #1 Define Who You Are
1:58 Principle #2 Define Who You Are For
2:58 Principle #3 Define Why You Are Different
3:41 Principle #4 Define How You Will Communicate Your Difference
4:28 Principle #5 Communicate Your Difference

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