Science Behind Cross Device Conversion Tracking

Smart-phone users are increasing with every passing day. With more and more on-the-go users, it becomes challenging for marketers to design a cross-device content
strategy and then later track the actions across the devices.

Consumers are smartly connected across the devices and it is therefore essential to track and analyze a consumer omni-channel.

If a well-connected consumer isn't tracked across the touchpoints, there are chances that you might miss out on the vital information about that customer.

In this video, we start with a brief explanation about who the connected consumer is and few stats around their actions. We also walk you through multi-device purchase
path of the connected consumer which covers identifying the product, exploring more options, deciding & then purchasing the product.

The role of analytics in designing multi-device purchase path is crucial. There is an entire science of analytics and conversion for cross-device consumers.