An Introduction to W. Kim Chan and Renee Mauborgne’s Blue Ocean Strategy - A Macat Business Analysis

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How can businesses make sure they stay profitable in the face of increasing competition? By creating uncontested markets in which they can flourish. Watch Macat’s short video for a great introduction to W. Chan Kim and Renée Mauborgne’s Blue Ocean Strategy, one of the most important business books ever written.

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*Source: WEF report Jan 2016 – “The Future of Jobs report”