WWDC Introducing San Francisco, the New System Fonts

The system font for iOS, OS X, and watchOS.

Fonts lay at the intersection of design and engineering. Get introduced to typographic principles and how they apply to the San Francisco fonts. Hear what makes this family of fonts unique and how to effectively take advantage of their advanced features. Learn best practices when designing and implementing interfaces with text.

[TheInternetEnzyme]

This is absolutely fascinating i could watch this type of stuff for hours

[jmcalaramo]

I like how dedicated Apple for every detail. I mean even font, they created it and talked about it for 32 minutes.

[nageshhosagoudar]

Only Apple can think so deeply. That's why apple UIs always look extremely neat!

[jaiskreno]

This is the single prettiest and most cohesive sans serif font EVER designed. Helvetica, with it’s incredibly ugly tails of letters “a”, uneven and unbalanced kerning and JOGGY feeling can’t even come CLOSE to the EXCELLENCE AND BRILLIANCE of this design. I am still amazed how BEAUTIFULLY the design team made the Apple Watch. I can literally feel the watch’s shape and aura in the SF COMPACT font. It’s just PERFECT for Apple design.

[DinhTien.]

Using SF Pro Font on my Android, beautiful!

[salmiakki]

Thanks for posting this, apple has deleted the video form their developer website and I was looking for it

[MaiElizabeth]

I’m using SF Pro Display in all my android phones because I love this font so much. They look much better on android if I’m being honest because on android, I can change the DPI.

[Zakarinoo]

So is the the font on Instagram lyrics music ?!

[FerminCoronel]

Well, they really thought of everything

[lllifted]

Now compare SF with the font they used in the presentation. At that time it was modern, nowadays it feels archaic and ugly. I'm certain this will also happen to SF at some point in time

[novatiberium]

And soon the font creeped its way to marketing. And now it’s currently being used on a few companies.

[nzrtk]

даже в 2015 они создали шрифт, который гораздо красивее уродского roboto

[ababagalamaga]

17:55 it is very manipulative to indicate a high temperature, and then, using the example you need, indicate a comfortable 20-23 degrees. the entire apple company works on such manipulations of the subconscious.