Primal Branding: Book Review

Dive into Kiri Masters’ insightful review of the book Primal Branding as she unpacks the seven elements of the primal branding code that can revolutionize your retail strategy. From creation stories to sacred words, discover how these timeless principles foster deeper connections with customers.

Kiri also shares practical applications of these elements in retail media and offers a behind-the-scenes look at how these ideas influence the strategy of this very podcast. Don’t miss this fascinating discussion on building stronger brand loyalty and customer engagement.

CHAPTERS:
(00:00:00) What‘s in store for today
(00:01:07) About the Show
(00:01:28) Introduction to Primal Branding
(00:01:50) The Seven Pieces of Primal Code
(00:06:14) Applying Primal Code to Retail Media and E-commerce
(00:08:09) Using Primal Branding in This Podcast
(00:09:50) Conclusion and Final Thoughts
(00:10:20) Outro

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