Swim Journey Pt.1 I was naive to think making swimwear would be like making activewear... 🫠

I was naive to think making swimwear would be like making activewear, but with less fabric.

🫠

2 years ago my swim journey started and it was only supposed to be a 9-12 month thing. We ran into every possible problem from choosing the wrong fabric, to working with the wrong manufacturing partner, to getting samples with the wrong fit…I mean the list goes on but you get the idea. What I didn’t realize is that stepping into a new category wasn’t going to be like adding on new styles…I was about to be building a business on top of an already existing business and THAT - none of us were prepared for.

This past April, I visited the @popflexactive design office in Atlanta for the very first time since we got the keys 5 months ago! We all work remotely from home, but the technical design team needed a physical space to meet with our fit models weekly as the samples rolled in! I flew in last minute EMERGENCY style to Atlanta to meet with Jennifer (Design Director), Elena (Technical Design Director), and Alona (Sr. Technical Designer) to work through some serious fit issues we were having with our swimsuits. (Btw super weird to rent a place without seeing it first and also crazy to meet Elena and Alona in person for the first time since they joined the team, but hey, the pandemic really changed the way people work, and overall I think for the better.)

We were soooo late and had already missed a few launch dates. However, over the years, one of the most important things I’ve learned is that rushing into anything gets me in big trouble. So with @popflexactive's first swim collection, I needed us to take our time.

Better late and good than on time and half baked…right?

The thing is…would being late come at the expense of missing another swim season? If we waited til 2024, would the print we created even still be cool? Would the designs still resonate?? So much at risk on both ends.

To be continued…

♥️Cassey

[blogilates]

To be continued… Check the description for the full story.
❤️Cassey

[NikkiDoesStufff]

I really appreciate your transparency and honestly with customers. It really solidifies your trustworthiness as a brand imo. And honestly that is the backbone of the type of entrepreneur I’m so happy to have discovered and support. Regardless how the timing works out we appreciate you not sacrificing quality. 💛

[citrus_yt]

Please please please do not stress over us. I know it’s kinda ur job to make clothing lol but honestly, we don’t care how long it takes if it was worth the wait, and that goes for any of your stunning designs ❤
Love from your fans

[itszara]

I appreciate your effort so much, you’re so sweet and actually care for us 🥺 ❤

[Karina-jbsc]

I love how you show how much work actually goes into your designs! I’m excited to see the final perfected design! ❤️

[tullerrrr]

girly, u make the perfect clothes
u solve all the problems we could ever think of and more that we have with our activewear you DO NOT need to stress you’ve already done so much please don’t be worried abt this swim season. you’ve already been working on it for two years! we’ll be just as happy with them if they come out later bc we all know they’ll be awesome . plus you’ll be happier if u take longer to perfect rather than rushing we love u! ❤❤❤❤❤

[morganbarlow]

I am willing to wait 2-3 swim seasons for one of your suits.. You understand the meaning of quality over quantity and it is something to be proud of and highly respected!! I am so excited to see what your team of geniuses creates🥰

[Telaneh]

Hang in there Cassey! You can't rush art and we all appreciate the delicate and perfect work you put into your designs! We'll still be here for you, waiting, and super excited for your designs!❤

[Mishael]

You push back because you care and you show every step you are taking. Don’t worry about it, you gotta follow your heart.

[stashtree]

As my knitwear prof said to us on multiple occasions, swimwear is a tough business...

[LVCRCHT]

Thank you so much Cassey for caring more about the fit of every piece of clothing you have ever released more than the money! I can proudly say that I and probably everybody really appreciate all the hard work you put into your designs

[TheQuietKid-vtshe]

Take as much time as you need to finish. We all appreciate the hard work that is put into this.❤

[Sabrina-scdb]

I just want to say that you've proved yourself as a designer many times
Failing in this doesn't mean you "failed us" ❤

[kaymakesvideos]

The honesty with your subscribers and customers are amazing 🤩

[LxLca]

Dude this is YOUR LINE!!!! The fact you’re being thorough is the best decision you can make. So what if you miss the summer release! A perfected finished product is more important than pleasing anyone! Thank you for bringing us on this journey!!! It’s gonna be 🔥 I know it! Even if it’s next summer! Loyal customers and fans can wait! ❤

[ShaylaBarrett-mmni]

we would rather wait for an amazing product than buy a half done one in time for this swim season, youre doing amazing and we love you so much!❤

[vikyxxjks]

You take your time because you care about your customers not the money or the attention that comes with this industry and we ALL appreciate this!! We'd rather you miss the swim season this year in order you to release something you will be proud of for next year. ❤❤❤❤ Thank you so much Cassey for loving us!!

[avabennett]

it’s so worth it girly! it means the world to us that you care, listen, and spend time on us and our struggles with clothes instead of just focusing on the monetary benefits. trust me, you don’t see that every day in fashion.

[Nandani]

Guy's let appreciate her hardwork for us
👏👏👏👏

[KB-hsvh]

I know whenever it does launch, it will be perfect & worth the wait! Your attention to detail means everything! 💖💖💖