How Geospatial and Location Technology are Transforming the Retail Industry

Discover how retail is evolving beyond brick-and-mortar stores into the digital age. This video explores the latest trends in the industry, from the rise of e-commerce and omnichannel shopping to the use of geospatial technologies like indoor positioning and location intelligence. Learn how AI, machine learning, and immersive tech like AR and VR are creating personalized shopping experiences, and why sustainability is now a key focus. Dive into the $29 trillion global retail market and see how innovations like proximity marketing and geofencing are reshaping the customer journey.
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