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Expert Shorts | Outlook 2020: Consumer
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The FMCG industry, facing a slowdown and contraction over the last 18 months, can expect a Growth Wapsi by the middle of 2020. However, the revival is not expected to be uniform for everyone and some companies will outstrip others in terms of growth. There would be big opportunities in both penetration and premiumization for companies in 2020.
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