Applying Lean Principles to Sales and Marketing

When many people think of Lean Methodology they think of manufacturing. But as sales expert Dave Brock explains in this video, lean principles can be applied to sales and marketing efforts, as well — to productive and profitable results.

[JayendraSubramaniam]

I started my early career in manufacturing and learned about Lean, TPS, etc.. then moved to Sales where I can see the non value added process in sales and I applied the Lean and it worked out effectively.