My SIMPLE voice tweak that EXPLODED OUR REVENUE...

How I got here…

21: Graduated Vanderbilt in 3 years Magna Cum Laude, and took a fancy consulting job.
23 yrs old: Left my fancy consulting job to start a business (a gym).
24 yrs old: Opened 5 gym locations.
26 yrs old: Closed down 6th gym. Lost everything.
26 yrs old: Got back to launching gyms (launched 33). Then, lost everything for a 2nd time.
26 yrs old: In desperation, started licensing model as a hail mary. It worked.
27 yrs old: "Gym Launch" does $3M profit the next 6 months. Then $17M profit next 12 months.
28 yrs old: Started Prestige Labs. $20M the first year.
29 yrs old: Launched ALAN, a software company for agencies to work leads for customers. Scaled to $1.7mmo within 6 months.
31 yrs old: Sold 75% of UseAlan to a strategic buyer in an all stock deal.
31 yrs old: Sold 66% of Gym Launch & Prestige Labs at $46.2M valuation in all-cash deal to American Pacific Group. (you can google it)
32 yrs old: Started making free content showing how we grow companies to make real business education accessible to everyone (and) to attract business owners to invest or scale their businesses.

Today: Our portfolio now does $200M/yr between 10 companies. The largest doing $100M/yr the smallest doing $5M per year. Our ownership varies between 20% and 100% ownership of the companies. Many of them we invested in early and helped grow (which is how we make our money - not youtube videos).

To all the gladiators in the arena, we’re all in the middle of writing our own stories. The worse the monsters, the more epic the story.

You either get an epic outcome or an epic story. Both mean you win.

Keep crushing. May your desires be greater than your obstacles.

Never quit,

Alex

*FULL DISCLOSURE*
I make content to make money - just - on a longer time horizon than most. I want to build trust with business owners so we can find the best ones and help them scale. And if they’re awesome, write them a check and go all the way as partners.

[peterkelly]

"Sales is a transfer of belief"..."and the way you communicate belief is not in what you say but in how you say it"...gold, love it.

[mikeliterus]

Alex is bringing the heat with these videos. Man is giving more value for free here and .99 cents in his book than 99% of people give that are charging 100k+ for the advice. Thanks Alex

[bryangutowsky]

Old school Hormozi, like 2021-2022 when he first started posting and was just talking to the camera with no theatrics has so many gold nuggets it’s unbelievable. This is one of those videos.

[basic_beny]

" I will never have a perfect product, but I can have perfect intentions" "I know with CONVICTION that I am the best shot they have of getting where they want to go!"
The knowledge bombs on this guy have no end! I love it.

[graciousrecovery]

“I can’t guarantee that you will get to your goals, I can guarantee this is the best SHOT you are going to get to that goal."

Subscribed!

[kimvangvideomarketerbangko]

"Simply a sale is a transfer of belief, and if you don't believe, you cannot transfer that belief."

[hiandrewfisher]

I just decided to take "I didn't say he hit his wife " out of my scripts and sales exploded.

[IBCGlobalInc]

A lot to be said about this topic. Effective communication is one of the most important things to work for any sales or education professional. I can have all the knowledge in the world about a product/service. If I can't communicate it effectively, people will do business elsewhere.

Great video. Love seeing this channel is blow up. More people need to see this!

[danielmitchell]

I'm really struggling in my current sales position because I'm having a hard time believing in the product. This helped me shift my perspective to a belief in myself and my intentions, regardless of the product. Always appreciate the tips Alex. Hoping to crush it this week.

[daveknott]

Alex, your wisdom and delivery is undoubtedly the highest value of anyone I can listen to on this entire platform and beyond. Thanks for what you do. Just got done watching your Chick Fil-a video as I've been refining my supplement store over the years. Simplicity is where I've been headed and it's hard to resist "new" formulations. Especially when you talk about the Frozen yogurt "more choice" topic. Perhaps its once you see what sells best, just focus on that over time instead of many offerings? I built and operate our retail store, and cultivate our herbs. Trying to fill the holes in the bucket so to say, and making it more basic is critical. Thanks again!

[IliePandia]

The biggest roadblock I had to learn sales was having had very bad dishonest sales experiences as a customer. It is so refreshing to see this stuff from Alex and the way he thinks and this relentless focus on solving the problem of the prospect (not your personal problems).

[MarketingHarry]

That was a valuable lesson and I bet eye opening for many people. Let's focus the right way to communicate. As you said - how you say things matters. You can't be a successful sales person if you don't nail these principles.

[jjcannavo]

You have a great audience of folks going from 6 figures to 7 figures, but you also have an audience who has nothing that is looking for something. You're a good man Alex.

[KlaasVictor]

Incredible...reminds me of Tony Robbins...change your believe and your subtle actions will change automatically.

[elyk]

Alex proved his intentions are perfect and that he's our best shot by providing a quick video jammed packed with valuable information with no sponsors.

[Heygeraldinefranco]

Hahaha so true, as soon as he lowered his voice I picked up my phone! Great information like always!!! 👏🏽👏🏽👏🏽 Thanks Alex!

[asharma]

Golden nugget of a video. So I need to want to buy my own product before I ask or influence another person to give it a shot. I'll make this a fundamental parameter of the sales script. Thanks Alex!!!

[joinpropertyceo]

Brilliant as always! The frameworks you think through are absolute gems. Love the simplicity

[rickesselment]

Alex is the friend I always needed as an entrepreneur, so this channel is gold. Pass it on, share his stuff broadly, it will help people

[emmanuelabolo]

Gosh! Is this the man I'll be on a call with? Unbelievable! I am blessed