How To Find Your Audience As An Artist | Target Audience

How To Find Your Audience As An Artist./ Finding and getting in front of your target audience as an artist or creative is one of the most common topics I get asked about. So, in this video I aim to de-mystify this topic and get you started with defining your own audience and understanding what you need to action to get your work in front of those waiting buyers.

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[cynthiastory]

What I've learned from watching this video today is that you really got do your homework. And the more specific I am about who my target audience is the better my chances are in reaching my potential clients.
Thank you Sophie for your very wise and helpful advice. From Kingsville, Ohio 🎉 😀 ❤

[MananeSmith]

Hi Sophie, as artists, we quite often do different types of work with potentially different target audiences. For example, I'm very into illustration and picture books and I can see quite clearly who my target audience might be. But I also paint and do other kind of work that falls into a completely different kind of niche (not sure which as of yet!). So, would you suggest maybe profiling more than one ideal customer and customizing marketing depending on the work (eg. insta for somethings and pinterest for others)? I always find it so limiting to think of niches as I know I'm not that kind of artist/person as many others aren't. Thanks for your videos btw :)

[ElaineFoster]

Thanks for approving my request to join your Facebook group. And thanks for helping us get clear on who we are marketing to. This video helped me get some new ideas and also helped me know that I'm on the right track.

[camellializ]

This was sooo helpfull, I have been trying to figure out this for a very long time but I had a really hard time applying this concept of " ideal costumer" to my art. This was extremely clarifying and I feel I finally got it right. Thank you so much!

[HeatherNWilde]

This is the only video I have watched that breaks down determining the ideal art collector. So helpful. Thank you.

[IG]

Hi sophie, it's a great help..but I am just not able to understand how to gather these information from?i am an acrylic abstract portrait painting artist

[Moe-zofm]

This was an amazing video. Thank you so much!!!!You are talking about ways to market my Art I would never have thought of. I’m an Abstract Artist having trouble finding my Audience. Let
me know if you have anymore ideas. I need help.

[marieallen]

I downloaded the worksheet but frankly couldn't do it. I let go and let my imagination work but even that didn't help. And I feel even if I knew my target audience....well, then what? There seems to be an idea that identifying your customers is the thing to get you selling, but I'm falling at this first hurdle. Is there any way to understand my block?

[traceybartlettart]

Thanks for such great content. I have sold quite a lot of my artwork over the years locally and had no luck at all selling it on my website. Over the past few months I have now been adding my artwork onto my handmade earrings and so changed my website to only niche down on earrings. Should I start a new website that is only art related or join it all as one? I have such a range of target audience I still struggle to know about them other than women, 25 to 55 years, working, mothers, most who purchased from me bought my art in café s, restaurants through a third party and I have no idea who they were. I still haven’t grasped the concept of who to target.

[michaelsmile]

Hi day, I'm Michael from Nigeria, I'm an artist, a pencil✏artist, I want to start an art gallery but I don't know how I can aquire my space and render my best service, what do you think I can do, the steps to start...

[bengleason]

Your video is very nice.They also make very good videos. There is also shown very simple and effective method of finding target clients ((Top Tier Coaching

[bengleason]

Your video is very nice. There is also shown very simple and effective method of finding target clients((Top Tier Coaching Services))