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BMGT 411: Module #3, New Product Development
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BMGT 411: Module 3
New Product Development and Pricing. In Module 3 we will discuss methods for developing products, as well as pricing methodologies used to launch new products. This video focuses on recent new products like Shave Club Plans, Laundry Pods, and other products that help a customer save time. In module 3, you will take on the role of a marketing manager, and design a new product. In future modules, you will develop strategies to position and market the product.
New Product Development and Pricing. In Module 3 we will discuss methods for developing products, as well as pricing methodologies used to launch new products. This video focuses on recent new products like Shave Club Plans, Laundry Pods, and other products that help a customer save time. In module 3, you will take on the role of a marketing manager, and design a new product. In future modules, you will develop strategies to position and market the product.
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