BMGT 411: Module 5, Delivering Value

In this module, we will explore how companies get their products to market, often using an omni-channel distribution system that includes direct to consumer sales, online sales using partners like Amazon, and traditional 2 and 3 level channel systems that leverage retail partners to get your product in front of customers. When you think about this module through the eyes of a marketing manager, think about the best distribution system you can use to get your product in front of your target segment. Where and how do they shop? How often do they shop? You will need to focus on your target segment from module 4 to build an efficient distribution system.