The Life and Death of Pontiac: RCR Car Stories

A look into the life of Pontiac, and the decisions that led to its death. What made Pontiac so important to automotive history? And what lessons can be learned from its demise? It's an all-new RCR Stories!
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[davidlacoste]

Having sold and serviced Pontiacs for over 40 years this was a trip down memory lane thank you for a great story.

[paulyC]

God Damn. 1 hour and 20 mins of RCR? MY BODY IS READY!!!

[eric-.]

13 years later, and I still lament the loss of Pontiac.

[hillogical]

Bro.... this is a full-on documentary. Great job!

[luclaan]

I love waking up to one of these videos and sit down with a cup of coffee and listening my morning away.

[MarinCipollina]

For those of us that were children of the 1960s and teenagers of the 1970s, PONTIAC will forever hold a special place in our hearts and memories. They were ABOUT something!

[rownoob]

As a G8 GT owner, I am never tired of hearing the story of Pontiac, even though my car is actually a rebadged bogan rocket made by Holden. I will never take the Pontiac badge off the steering wheel because seeing it everyday reminds me of the fact that I'm driving a car of a brand that is long gone.
Thank you Roman for sharing the story to a broader audience.

[FancyJesus]

My dad had a Trans Am my whole childhood and my first car was a Bonneville. Pontiac will always be in my blood. R.I.P.

[mikedrop]

Holy crap.. How did I not know that GM had war factories on both sides of WWII? I am a car nerd who's worked in the industry for years and a history nerd who especially loves learning about WWII. Thank you RCR. I now have something new to research!

[Nahbuddy]

Real talk. My grandmother has a 1978 Pontiac Firebird Trans Am (modified not numbers matching). I am currently in the process of trying to preserve the car through regular maintenance, and replacing parts that need replacing (replacing the stock carb with a Edelbrock 600 4-barrel) It's going to be a long process, but I am determined to do right by the old bird.

[Odddit]

that line got me "the only thing a car enthusiast values more than a car they can't have, is a car that they once had, but lost" i miss my 89 prelude those pop up headlights would pop up my mood every time

[yeahyourerightheresmystupi]

Rip Pontiac, Holden, Impala SS and Monte Carlo. You are all individually worth more than Buick in my heart

[tom]

I said it before and I'll say it again. GM should've axed Buick or GMC instead of Saturn or Pontiac. I feel that towards the end they were innovating while GMC's and Buick just make rebadged Chevy's to this day.

[reinbeers]

"the only thing a car enthusiast values more than a car they can't have, is a car that they once had, but lost"
This is too much truth for a day.
I'm gonna look for an old Honda. Probably a poor decision, but oh well.

[russellbrinthaupt]

This is better than anything on TV, thank you.

[WelcomeToTheMadness]

You guys made a History channel car movie...😁

[CurtDegree]

Am I the only one that got slightly emotional watching this..?


RIP Pontiac. You have been, and forever shall be missed.

[vixapphire]

Excellent film. My first car (when I was 19) was a 1965 Grand Prix, bought from the adult children of its recently-deceased original owner for $2200. What a fine car: comfortable, reliable, and with presence for days.

[chrislemaster]

The movie Smokey And The Bandit made the Trams Am a bigger hit in 1977. Every one wanted to be the bandit.

[Skyline]

As a native of Flint, Michigan, it's good to see that we're written into the annals of history beyond the water crisis and "most dangerous city" in the U.S..


Alfred P. Sloan as well as the other captains of General Motors have their fingerprints all over Flint. We have a museum named after Sloan, as well as the Buick Gallery and Research Center, a building named after Durant, and statues of William Durant, Louis Chevrolet, Alfred P. Sloan, Albert Champion, and J. Dallas Dort in and around the downtown area. Hell, the sit-downers strike and the founding of the UAW could be an RCR story on its own.