Apple Playing the Long Game by Dropping Qualcomm

Apple’s move to drop Qualcomm modem chips won’t have a payoff at the outset, but it could set the stage for bigger things later. Also: The company pushes ahead with a tabletop robot. Bloomberg's Mark Gurman joins Ed Ludlow and Caroline Hyde on "Bloomberg Technology."
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[LindyNowak]

whatsinmy AI fixes this. Apple's long-term strategy, dropping Qualcomm.

[fourteenfour]

Playing the long game is a polite way of saying they have spent six years of not getting the work done.

[jmoresnr]

Apple charges a lot on the store and they get angry for being charged a lot?

[DrawSurvive]

Great can’t wait for how bad their in house chips are going to work.

[jumpstar]

Apple is starting to feel so prehistoric these days

[RealInfamousCoder]

Had me at robotic arm lost me at literally iPad FaceTime on a robot

[Actor_badIK]

Anti monopoly laws could reignite innovation in this sector...big companies have have placed a stranglehold on the consumers.

[DonnieBosede]

A tabletop robot just doesn't sound like the move. Maybe I lack the imagination.

[intothebeyond]

All this so called work going on with Apple and they still haven't fixed Siri .

[DanH-uf]

They end up going back to Qualcomm again and lose billions.

[GordonMoat]

A tabletop device, sort of like the lamp hopping around in the animated Pixar logo.

[issiewizzie]

so basically cutting.
I'll still stick with a reliable Qualcomm on my phone for now till the new iPhone modem has proven itself

[lightyagami]

It's vertical integration and cost efficiency

[lightyagami]

But I think it's a good play on apples side because it gives them full control over the phones performance and size as well

[robatfairchild]

Hey Apple, Why don't you send the chip designing to India. What could possibly go wrong? They are already experts at running call center scams.

[SirGenesis]

They’re great at silicon. Don’t think they’ll be quite as good with modems.

[Sojourner]

This reminds me of when Apple abandoned Intel.

[stevewise]

The primary point of the tabletop robot is for this to be paired with the Vision Pro. I’m surprised mark Gurman can’t figure that out. It’s not for a normal person’s home (except for rich people). It’s so a ceo can wear a Vision Pro from their villa in Hawaii and put a tabletop robot at a board room at the SF office. Their persona is shown on the screen and they can look around the room by using their headmovenents of the Vision Pro

[krisertmer]

🍏
The robot is a bad idea unless it can do chores. Apple is already in a bad position.

[iLuseMyvs]

Is this the same guy who said the iPhone 16 will have a " cool new button " as an upgrade? I'm getting isheep vibes.