Photography Pricing Guide: How Much To Charge (REAL Numbers)

Do you want to know how much you should charge for your photography?

This video offers some real numbers on what photographers should be charging, and why. I'll be breaking down pricing hourly vs per project/deliverable, how to increase your value, and how to deal with price shoppers. You'll learn about pricing tiers and what it means to price according to the value of your photography and creative services.

MY PHOTOGRAPHY AND VIDEO GEAR



Who am I:
I’m Chris, a photographer based in Chicago. I teach photography and creative business through YouTube, my newsletter, and coaching. When I’m not teaching, I make photos and videos for brands. My YouTube channel is here for two reasons: to teach you how to start a creative business and photography.

If you’d like to talk, I’d love to hear from you. Send me a message on instagram @chrispieta to get the quickest response.

Timestamps

0:00 Pricing Your Photography
0:54 Hourly Vs Per Project
3:13 How Much To Charge
4:00 Perceived Value
4:54 Actual Numbers
6:48 Negotiating with Price Shoppers
8:04 Outro

This video is NOT sponsored. Some product links are affiliate links which means if you buy something I’ll receive a small commission at no extra charge to you.

[TheDarknightx]

I'm glad you mentioned some actual numbers. So many people will make videos like this then say they can't give a specific price because it varies from place to place. I think most people know that, but giving a specific number helps them to have a point to start from. Thanks for the info.

[brokenovenbaking]

So much good info in this video! Great strategy to figure out pricing and it's so important to communicate the value you're providing with your work.

[GearRelated]

Just stumbled upon this channel and man you offer a crazy amount of value and with just 2 videos have answer tons of questions I have had over this stuff this past year!

[JonnyEnglish-gucs]

Valuable information Chris it’s also ensuring the client needs match benefit you offer a lot of clients don’t always understand what you do and the process you have to go through some many weddings clients always thought you just turned up snapped away and put the images in to an album

[JeahnLaffitte]

It’s always tricky trying to gauge what a client can pay. To shoot a coke spot would be worth so much more to coke than a local brewery. Great vid! Chris Do would be proud 🙌 haha

[donnacrantshaw]

Thank you for sharing this valuable information! So helpful.

[sunrise_sunshine]

Very informative and helps many. Thanks :)

[stephencooper]

Your videos are super helpful, strait to the point, thanks !

[sanjemyles]

Great video, learned a lot now I know what to do thank you

[BGTuyau]

Great summary of some useful negotiating approaches minus the bloviating characteristic of so many YouTube videos. Thank You.

[CardsMan]

Much better than the one on finding your niche. Even though you talk fast, this one was clear.

[mickeynewman]

What if you have a client who is never satisfied no matter what? I've had clients like this and the work never ends (luckily I was charging hourly). Not disputing what you're saying, but I'm curious how you would handle clients who behave in this fashion?

[mustolinii]

But if you charge per photo, do they then tell you how many photos they want? Or do you just give them the photos first and invoice them after?

[rorsey]

You say you started with £10 per photo but that sounds way too cheap. I was considering starting at £100-200!!