Vodafone 'Add Power To Your Life'

Tvc 1:42
Agency: JUNG VON MATT/ALSTER
Director: SEBASTIAN STRASSER

Sheldon Gardner, VFX supervisor at Time Based Arts in London: "This project first crossed our path in the spring with a phone call from the director Sebastian Strasser. What followed was a bizarre conversation about sim cards, eggs, cats, transformers, buffalos and rockets. Although we were left scratching our heads, it was immediately apparent that the film was going to be ambitious, bold and packed with creative VFX.

"The film's premise is a simple (if crazy) one: that the new Vodafone sim card will, like some bizarre piece of modern day sorcery, 'power up' any object to a new form.

"We were primarily tasked with problem solving at every level: during scripting and development, on set and through to the later post production stages.

"Stylistically the director wanted to keep the camera off the tripod and hand held throughout, which added to the narrative flow of the spot overall, but of course increased the complexity of the VFX shots.

"With each vignette lasting only a short duration of the overall edit it was also the case that there were enormous amounts of R&D for very short sections. The creature work and full fur on the buffalo, for example, taking many weeks to perfect for the completion of only three short shots."

For Jung von Matt/Alster CD: Goetz Ulmer, Simon Hiebl Agency producer: Christoph Koehler Copywriter: Heiner Twenhaefel Art director: Pavel Bondarenko

For Time Based Arts VFX supervisor: Sheldon Gardner On set supervision: Sheldon Gardner, James Allen Flame: Mike Skrgatic, James Allen, Luke Todd, James Adamson Flare: Steve Grasso Smoke: Mike Aveling Nuke: Leandro Vazquez, Andre Dias, Matt Shires, Jeanette Monero Pre-vis: Richard Perry 3D: James Mann, Chris Woods, Ben Cantor, Graeme Turnbull, Jeroen Hooghoudt, Poul Resen Steenstrup, Toby Winder, Oscar Gonzalez Diez, Denis Baudin Concept: Andrew Brooks, Matt Clark EP: James Allen Production: Chris Aliano, Hannah Clark

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[jacobwallace]

Anybody else here because they saw that facebook reel?

[mariusholst]

When you move at the speed of light ;)

[makarandmule]

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