How MIOO is empowering green mobility - Season 2, Episode 7

Tomas Grönqvist, co-founder of MIOO, shares his journey from professional cycling to launching MIOO’s innovative cycling services in Sweden. He addresses the challenges in traditional bike shops by offering subscription-based solutions, including on-demand maintenance, anti-theft protection, and gamified features to promote cycling. Challenges involve building customer trust and enhancing daily-use features. With a current focus on the Swedish market, MIOO plans global expansion, patiently awaiting optimal conditions for significant growth.